News from the Wire

Verve launches mobile location platform for SMBs

Wednesday, February 10, 2016 — 13:03:57 (EST)

New York, Feb. 10, 2016 -- Verve, the leader in location-based mobile marketing, today announced the launch of a new white label self-service platform. It empowers the largest local marketing solutions providers to deliver highly tailored mobile advertising campaigns via state-of-the-art audience targeting, location context, meaningful creative, and advanced analytics.

"Small and medium-sized businesses are the backbone of the U.S. economy and spend $50B on local media each year," said Nada Stirratt, Verve's chief executive officer. "Through the power of our new platform, Verve is helping SMBs get the most out of their precious marketing dollars, executing seamless location-based mobile marketing campaigns."

The powerful self-service offering solves one of the greatest marketing challenges facing small and medium-sized businesses today: stretching conservative budgets to invest in marketing strategies that capture the attention of desired consumers and yield the best results. Verve's solution makes it easy for local businesses to compete at scale, serving relevant content in the right mobile moments.

"We all know consumers spend an exorbitant amount of time on their devices. Businesses strive to reach them in these crucial moments when in proximity and buying intent is high. Our new platform lets SMBs everywhere scale their mobile initiatives and compete with even the biggest players for in-the-moment decisions," added Stirratt.

ABOUT VERVE

Verve is a location-based mobile platform that enables marketers to engage active consumers near and within points of purchase. The company's proprietary location intelligence, technology, data science, premium inventory and reporting capabilities help marketers to identify, reach and engage audiences in real-time. With the industry's most sophisticated closed-loop attribution model, Verve's robust product suite connects real-world consumer behavior with point of sale conversion to help marketers precisely verify the consumer path to purchase.

Headquartered in New York City, Verve has offices in Washington, D.C., Chicago, San Diego, San Francisco, Los Angeles, London, Eastern Europe, India and Southeast Asia. For more information, visit www.vervemobile.com and follow us on Twitter @VerveMobile .

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Source: Company press release.