Princeton, N.J., Feb. 9, 2016 -- Heartland Payment Systems (NYSE: HPY), one of the nation’s largest payment processors, today announced it has acquired privately held Beanstalk Data, a leading provider of customer engagement platforms for restaurants in the United States. The acquisition allows Heartland to help restaurants seamlessly integrate their customer relationship management (CRM) systems and marketing and engagement programs with the Heartland point of sale (POS) and e-commerce solutions.
Headquartered in Charlotte, N.C., Beanstalk Data has created Beanstalk Engage™, a marketing cloud and big data CRM system combined with a real-time marketing engine for business-to-consumer (B2C) companies, which enables them to have longer and more personal relationships with their customers. Beanstalk Data is a popular technology provider for quick service restaurants (QSR) and fast casual dining providers including Taco Bell, Pollo Tropical, Carl’s Jr., Islands Restaurant, Jack In The Box, Panda Express, Qdoba Mexican Grill and Taco Cabana.
Key Highlights/Facts
CLICK TO TWEET: .@HeartlandHPY acquires @BeanstalkData to help #restaurants enhance their #CRM & #marketing automation platforms. bit.ly/1OCgb1p .
Supporting Quotes
Robert O. Carr, chairman and CEO, Heartland “Beanstalk Data reinforces Heartland’s capabilities to provide our customers with one of the industry’s broadest set of commerce solutions. Beanstalk Data also allows Heartland to offer cloud-based services and a suite of marketing and engagement programs. All are a perfect complement to our industry-leading products including Heartland Secure™, Heartland Secure Out-of-Scope solution and our comprehensive breach warranty.”
Gilbert Bailey, vice president, Beanstalk Engage, Heartland Commerce “Our team engineered a solution that addressed one of the largest problems perplexing modern business-to-consumer marketers: how to ingest, store and act on vast amounts of engagement and commerce data generated by their consumers in real-time. We expect to accelerate the pace of marketing innovation, allowing our employees and platform to create value for an even wider audience of business-to-consumer organizations including the introduction of enterprise data driven marketing tools to small merchants.”
About Heartland
Heartland Payment Systems, Inc. (NYSE: HPY), one of the largest payment processors in the United States, delivers credit/debit/prepaid card processing and security technology through Heartland Secure™ and its comprehensive breach warranty. Heartland also offers point of sale, mobile commerce, e-commerce, marketing solutions, payroll solutions, and related business solutions and services to more than 300,000 business and educational locations nationwide.
A FORTUNE 1000 company, Heartland is the founding supporter of the Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established the Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere.
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .
Source: Company press release.
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