San Mateo, Calif., Nov. 25, 2015 -- ShopRunner, the members-only online shopping service, today announced that 85% of its members intend to shop on Cyber Monday, dominating over both Black Friday and Thanksgiving this year. The finding was revealed as part of the Company’s 2015 Holiday Consumer Study, which surveys its members weekly during the season about their plans for holiday shopping. Additionally, recognizing the importance of Cyber Monday, many ShopRunner retailers are actually planning to offer better deals on Cyber Monday vs. on Black Friday. Surprisingly, the study also found that consumers are favoring online shopping this Black Friday, with only 25% planning to shop in-store, compared to 66% who plan to shop via desktop or laptop. Additional findings from the study include:
The study was conducted from November 1-24, 2015, and surveyed a nationally representative group of highly engaged online and mobile shoppers. There were over 2,500 respondents.
About ShopRunner
ShopRunner’s unique membership experience makes it easy for members to get everything from designer jeans to digital cameras. Members enjoy benefits like free 2-day shipping, free return shipping, easy 2-click checkout, and members-only deals and much more. ShopRunner connects top retailers and brands to the best online shoppers. ShopRunner’s exclusive member benefits and highly targeted, data-driven marketing help retail partners acquire high value customers while increasing existing customers’ purchase frequency and spend. ShopRunner continues to experience tremendous growth. ShopRunner has over 2.5M members and 125+ live retailer sites. The company is led by Scott Thompson, CEO, and a seasoned team of internet and ecommerce professionals based in San Francisco and Philadelphia. The company is backed by Kynetic, Alibaba, and American Express.
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Source: Company press release.
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