News from the Wire

Proxama continues North American expansion with two executive hires

Thursday, March 26, 2015 — 17:29:04 (EDT)

San Francisco, March 26, 2015 – Proxama Inc., a provider of end-to-end digital payment solutions for banks and card issuers, today announced the expansion of its North American presence with the appointment of Ricky Ranjan and Mark Meringolo as vice presidents of sales, North America. In addition, Proxama will host a thought leadership panel in Toronto, Canada, alongside industry body BayPay Forum at 6 p.m. ET on April 23, 2015, “Samsung Pay and Apple Pay Are Here to Stay: The Future of Banking.” Having launched in North America in October 2014, Proxama’s continued activity in the region is supported by the vast number of market opportunities created by the adoption of Chip and PIN cards, and the rapidly expanding mobile payments landscape.

Meringolo resides in New York and brings 15 years of experience in emerging and mobile payments and commerce to Proxama. In his most recent position, Meringolo was a key stakeholder in the launch of the Softcard Mobile Wallet. Meringolo was responsible for developing strategic partnerships with major banks, payment networks and processors. This experience, coupled with his time at DeviceFidelity and American Express, makes him well-equipped to expand the growth of Proxama’s EMV Enablement and Digital Enablement platforms in North America, along with building key strategic partnerships with financial institutions, payment networks and processors.

Ranjan has more than 10 years of experience in global sales and leadership within the mobile payment and near field communication (NFC) market. In prior positions, Ranjan was a sales manager at UL Transactional Security, where he was responsible for telecom and mobile payment compliance for North America, and an account director for TDK, where he led global sales and business development of the Blackberry account. Based in Toronto, Ranjan will be focused on expanding the Canadian market, an area in which contactless payments will continue to grow at an exponential rate, especially as Apple Pay launches in the country later this year.

Ranjan and Meringolo will focus on educating the market and building awareness around the importance of issuers and financial institutions embracing EMV as a platform for NFC payments. To support this, Proxama’s panel session with BayPay Forum, “Samsung Pay and Apple Pay Are Here to Stay: The Future of Banking,” will offer insight into where banks fit within the mobile payments landscape, and tips on what issuers need to do to remain competitive. In addition, attendees will hear examples of how other financial institutions have embraced the mobile payments transformation and even successfully transitioned to Chip systems ahead of the October 2015 EMV liability shift.

“Proxama has seen exponential growth since launching in North America and I am pleased to bring Ricky and Mark onboard to continue that momentum, develop new relationships and support financial institutions, from both an awareness and technology perspective, as they embrace mobile payments,” said Pascal Caillon, general manager of North America, Proxama. “Education is not only important for consumers as they learn a new way to pay for goods, but also issuers and banks as they take steps toward uncovering new revenue streams with mobile payment programs. By participating in thought leadership activities, such as our panel with BayPay, we are able to help mobile payment players reap the value of new business opportunities quicker than they may have thought possible, while accelerating adoption overall.”

Resources:

• Meet Proxama at Transact 15 from March 31-April 2nd in San Francisco, CA at booth #839, Card Forum & Expo from April 8-10th in Chicago, IL or at HCE Summit on April 15th in New York, NY. To arrange a meeting at any of these events, say “Hello!” at hello@proxama.com .

• Attend Pascal Caillon’s panel session at InPayCo in Toronto on April 10th at 3 p.m. ET, “Integrating Marketing, Loyalty Programs and M-Payments.”

• Register for the BayPay Forum event, “Samsung Pay and Apple Pay Are Here to Stay: The Future of Banking,” on Thursday, April 23rd at 6 p.m. ET in Toronto, Canada to hear a panel of industry experts discuss the biggest challenges facing banks and financial institutions amid today’s mobile payments transformation.

About Proxama

Proxama PLC (AIM: PROX) is an International mobile proximity commerce and payment solutions company.

Proxama provides end to end digital solutions to banks and card issuers to securely transition their card portfolio onto mobile for Near Field Communication (NFC) contactless payments as well as solutions for EMV enablement, Electronic PIN Delivery, tokenisation and card issuance management.

Proxama's award-winning mobile proximity marketing platform, TapPoint®, enables brands to connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty across a network of high footfall locations.

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .

Source: Company press release.