News from the Wire

Billaway integrates with ABC Financial on rewards program

Wednesday, March 04, 2015 — 16:08:30 (EST)

Little Rock, Ark., March 4, 2015 -- Loyalty program innovator Billaway announced that it is now fully integrated with ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry. The integration enables any ABC health club and fitness center to deploy the white-label Billaway platform, in which bill credits earned by their members are automatically posted to the member's club account, without any action required by the club back office.

Over 6,000 health clubs utilizing ABC software can now offer their approximately 4.5 million members the ability to shop as they normally would and earn cash credits at more than 28,000 retail locations across the US. These cash credits are then seamlessly posted to the member's account, reducing their overall bill; all without any impact to club profit margins.

"We are thrilled to offer our clients the ability to automatically post prepaid credits to their members account when they use Billaway," said Steve Ayer, Chief Revenue Officer of ABC Financial.

"Billaway is changing the way consumers pay and reduce their bills," said Billaway CEO Paul Harkins. "With the ABC integration, we enable thousands of clubs to meaningfully differentiate themselves from their competition - by extending the ultimate reward to their customers, lowered monthly bills."

About ABC Financial Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 6,000 clubs with approximately 4.5 million members throughout the United States, Canada and Puerto Rico. The company's innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry. www.abcfinancial.com .

About Billaway Billaway is a provider of consumer bill reduction platforms to businesses. The Billaway platform converts qualified everyday spending into a direct reduction of a bill or a direct credit to a consumer's account. The program aggregates rebates and incentives from more than 28,000 retail locations and online websites. Billaway's unique intellectual property, Utilization of Rewards to Reduce a Commodity Bill, makes it possible for any company to offer a customized program to their consumers. www.billaway.com .

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Source: Company press release.