Purchase, N.Y., March 2, 2015 -- According to the latest MasterCard research, consumers have shifted their focus from questioning the security of mobile payments to now discussing the possibilities of enhanced digital experiences on devices.
At Mobile World Congress, MasterCard today announced the findings from its third annual Mobile Payments Study, developed in partnership with PRIME Research. The study tracked 19.1 million global social media posts across Twitter, Facebook, Instagram, Forums, Weibo (CN), Google+ and YouTube throughout 2014, up from 85,000 posts in 2012.
The study results not only show a remarkable growth in volume of conversations, but a change in both the tone and focus of the social discussion.
Positive Conversations Surge
Safety and Security Ranked among the Most Positive Topics Discussed
Focus Shifts to the Benefits of Mobile Payments through Innovation
Find a complete list of MasterCard’s news announcements from Mobile World Congress in our Digital Press Kit and follow us @MasterCardNews #WhatsNext to join the conversation.
About the Study
PRIME Research conducted the third annual Mobile Payments Study, designed to identify evolving consumer attitudes toward digital payments and mobile solutions. Mining more than 19.1 million social media posts over the past year across an increased number of social media channels -Twitter, Facebook, Instagram, Forums, Weibo (CN), Google+ and YouTube -the study covers unique consumer opinion from 56 markets in North and South America, Europe, Africa, Asia and the Pacific Rim.
Reflecting a spike on interest about digital payments and mobile solutions, this year the study uncovered over 8M conversations about these topics, including consumer commentary and news-driven conversations. Using PRIME’s proprietary human-based social media analytics methods and technology, the research firm identified trends on innovation, safety & security, and other aspects related to digital payments.
About MasterCard
MasterCard (NYSE:MA), www.mastercard.com , is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .
Source: Company press release.
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