News from the Wire

Bluebird embarks on U.S. mobile market

Friday, January 23, 2015 — 11:38:28 (EST)

Seoul, South Korea, Jan. 23, 2015 -- Enterprise mobile device manufacturer Bluebird Inc. has accelerated to embark to the US retail market.

From January 11th to 13th, Bluebird has exhibited at the annual NRF show held in New York City, exhibiting enterprise handheld devices, mobile payment terminals, and rugged industry tablets. Uniquely positioned as the only hardware manufacturer presenting all possible industrial mobile solutions, Bluebird introduced a broad range of product lineups to the visitors.

At the show, the company demonstrated new solutions that can help retailers create personalized in-aisle customer service that connect with shoppers through the 'Retail Experience Zone' setup, along with its business partner.

The ‘solution zone’ is activated through a joint promotion with America’s major solutions partners, promoting sales management, mobile payment, store and warehouse management and logistics management, optimizing a solution for all scenarios that occur in the retail industry.

Bluebird has successfully secured a large US department store customer recently. Its extraordinary achievement has received full attention from the world retail market as Bluebird has proven the products in the most competitive US market battleground, being the largest market for industrial devices. In addition, Bluebird has made a revenue growth of 30% compared to the previous year in a variety of industries distributors from all over the world, as well as financial, medical, logistics, transportation, manufacturing, etc.

Lee Jang-won, the CEO of Bluebird mentioned, "Based on the experience and know-how to be the first to supply world’s first mobile POS terminals in major Korean department stores since 2003, Bluebird has been steadily targeting the North American market which is known to be the heart of the our market today. The recent triumph of entering to the largest department stores in North America has been possible through customer-oriented products and specialized services through a competitive brand image. By creating a brand new value through total solutions, North America will become the door step in reaching out to the rest of the world’s retail market.”

Bluebird is the first ever company in the world to manufacture and offer three kinds of product line up from Barcode and RFID reader devices, printer equipped payment terminals, and industrial tablets.

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Source: Company press release.