News from the Wire

Shopware adds prudsys as partner

Thursday, December 18, 2014 — 18:25:33 (EST)

Chemnitz, Germany, Dec. 18, 2014 -- prudsys AG headquartered in Chemnitz and with facilities in five other sites is the market leader for omni-channel personalisation and offers customers in over 34 countries a very special shopping experience.

Shopware has more than 28,000 customers and a network of over 800 partners. Its partner network includes many technology partners who as technology suppliers use the Shopware platform for their own products. Working in close partnership with Shopware AG, prudsys AG can now offer its personalised sales solutions on the Shopware platform.

“Through cooperation with prudsys we can now offer our Shopware customers a valuable addition to existing marketing tools and further innovative opportunities for increasing turnover and customer loyalty. prudsys provides valuable tools which, for example, assist customers in their product searches and prevent migration to other shops”, says Oliver Deuker, Manager Customer & Partner Relations at shopware AG. prudsys realtime personalisation offers personalised content and recommendations, dynamic shop designs, incentives to prevent shopping basket cancellations and dynamic pricing.

prudsys AG solutions are based on the “prudsys Realtime Decisioning Engine”. This consists of six independent, high-performance modules which can be linked together to form individual, omni-channel capable, global solutions. Modules include the “RDE Search” module which for the first time offers a transaction based search function. Here, individual products will be recommended to a customer based on an evaluation of that customer’s click-through and ordering behaviour in the shop. Personalised buying incentives in the purchasing process should prevent shopping basket cancellations.

The objective of the partnership for both companies is to combine their complementary technologies. “Shopware is one of the leading providers of shop systems – prudsys is the European market leader for dynamic omni-channel personalisation. It makes sense to use these obvious synergies and together make attractive offers to businesses, stores and manufacturers in e-commerce. We are very happy that a visitor to a Shopware shop can now benefit from the realtime personalised approach provided by our technology”, comments Claudia Becker, Partner Manager at prudsys AG.

About prudsys AG

On a daily basis the prudsys Realtime Decisioning Engine offers customers a special shopping experience with around 1 billion personalised recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the realtime analytics system is one of the world’s most successful personalisation solutions.

prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for realtime analytics. prudsys consolidates and developes it`s leading position in this field through cooperation with leading universities and other scientific institutions. Prudsys is a member of the DMG and OMG standards committees and thus actively participate in the development of standards in intelligent data analysis.

prudsys organises the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.

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Source: Company press release.