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Subway partners with Softcard on mobile payments, rewards program

Wednesday, October 01, 2014 — 13:45:02 (EDT)

Milford, Conn., Oct. 1, 2014 -- The SUBWAY® restaurant chain today announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard™, completing a rollout that was announced earlier this month. SUBWAY customers can now use their mobile device to pay at more than 26,000 SUBWAY locations across the U.S. using the Softcard app.

In the future, the SUBWAY® brand will integrate its SUBWAY Card Rewards Program into the Softcard app in participating markets, providing a simpler way to earn Reward Points.

"We're excited to give our customers a seamless way to enjoy SUBWAY offers and rewards through the Softcard™ app," said Carman Wenkoff, Chief Information Officer for the SUBWAY® brand. "By mobilizing our SUBWAY Card Rewards Program in Softcard, we can offer customers an easier, more meaningful experience through the technology they use most – their smartphones."

Softcard™ is a free app that combines payments, offers and loyalty. SUBWAY® customers can download and use Softcard today on more than 80 mobile devices across AT&T, T-Mobile and Verizon Wireless and tap to pay at more than 200,000 locations nationwide. Through its use of the contactless EMV global standard and SmartTap® mobile commerce technology, Softcard enables a safer way to make payments, to redeem offers and to use loyalty cards through a simple tap.

"Today's announcement marks a milestone for the mobile payments industry as SUBWAY takes quick-service to the next level with the largest deployment of mobile payments in the U.S.," said Michael Abbott, chief executive officer, Softcard. "We're excited to work with SUBWAY to offer customers an easier and safer way to pay, save and earn rewards."

About SUBWAY® restaurants Since 1965, SUBWAY® owners have been devoted to offering customers customized made to order sandwiches with a wide range of better-for-you options. Providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information has been a priority for the SUBWAY® chain for many years, earning the American Heart Association's Heart Check Meal Certification in 2012 for many Fresh Fit™ meal options. As the world's largest restaurant chain, thousands of dedicated entrepreneurs have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit www.subway.com, like us on Facebook www.facebook.com/subway and follow us on twitter.com/subway . SUBWAY® is a registered trademark of Doctor's Associates Inc.

About Softcard™ The joint venture is among AT&T Mobility LLC, T-Mobile USA, Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Softcard, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. Softcard™ is available to all merchants, banks, payment networks and mobile carriers. Softcard and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.gosoftcard.com .

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Source: Company press release.