News from the Wire

VeriFone enables delivery of Elavon Fanfare loyalty at POS

Tuesday, September 30, 2014 — 11:14:41 (EDT)

San Jose, Calif., Sept. 30, 2014 -- VeriFone Systems, Inc. (NYSE: PAY), and Elavon, a wholly owned subsidiary of U.S. Bancorp (NYSE: USB) and leading global payments provider, announced today that Elavon’s new Fanfare loyalty solution for small to mid-sized customers is now available on VeriFone’s countertop payment terminals and PIN pads—the VX 520 and VX 820.

“Fanfare enables commerce for smaller customers by providing them with loyalty reward capabilities that are simple to use and manage,” said Guy Harris, Elavon’s President of North America. Verifone’s technology provides a terrific platform from which to target offers generated by Fanfare at the point-of-sale. Shoppers have come to expect this and we are delighted to deliver it.”

Fanfare empowers small to mid-sized customers to utilize a rich customer-facing loyalty solution at the point-of-sale (POS) from the convenience of VeriFone’s popular EMV and NFC-enabled countertop payment terminals and PIN pads—the VX 520 and VX 820. With the ability to manage and track points, promotions and couponing, among other features, Fanfare enables smaller customers to compete with large retailers by presenting targeted incentives and special offers that encourage and reward consumer loyalty.

“Elavon is focused on making it easy for customers to accept payments from consumers while also encouraging loyalty,” said Shan Ethridge, vice president and general manager, North America Financial Services Group, VeriFone. “Our terminals are familiar to customers and consumers alike and, when coupled with Fanfare, provide a user-friendly way for small customers to securely accept payments and enable commerce during the checkout process.”

The VX 520 and VX 820 integrate with Fanfare to provide a convenient way for customers to enroll in the program and track and redeem loyalty points at the POS. Consumers can also enroll in the program and track loyalty points through the Fanfare website.

A secure, turnkey loyalty solution, Fanfare automatically tracks loyalty points, rewards and offers—which can be redeemed at any time—eliminating the need for consumers to print coupons, carry a loyalty card or wait for credit card statements.

Customers can use its customizable portal to create targeted offers based on stored consumer information—including purchase histories and birthdays—and track the success of their Fanfare loyalty program.

Additional Resources

VX 820 VX 520 Small Business Retail POS

About VeriFone Systems, Inc. (www.verifone.com ) VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

About Elavon (www.elavon.com ): Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides end-to-end payment processing solutions and services to more than 1.3 million customers in the United States, Europe, Canada, Mexico, Brazil and Puerto Rico. As the #1 provider for airlines and a top five provider for hospitality, healthcare, retail, and public sector/education, Elavon’s innovative payment solutions are designed to solve pain points for businesses from small to enterprise-sized.

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Source: Company press release.