Dublin, Ireland, Sept. 23, 2014 -- Research and Markets has announced the addition of the "Mobile and Alternative Payments in Canada, 2nd Edition" report to their offering.
Mobile banking and E-Wallet/P2P payments have taken hold in Canada, and while near-term challenges to widespread adoption remain, mobile payments made at the physical point of sale could reach $13 billion by 2017.
A burst of mobile and digital wallets are just hitting the marketplace, which should significantly boost interest in and usage of mobile POS payments. But the usage footprint of NFC contactless payments remains limited, and NFC alone can not drive mainstream adoption. NFC-enabled phone sleeves and bar code-based payments should help to close the gap. Moving mobile payments into the mainstream also requires harnessing the mobile/digital wallet: if mobile payments are only about tapping a phone to make a payment instead of swiping a card, there's not much room for growth. From this perspective, Canadian wallet providers are making the right moves.
This report includes market size and forecast for mobile POS payment value and for E-Wallet/P2P transaction value. In addition, the report explores a range of positive and negative factors influencing growth, as well as how wallet providers are positioning their solutions to consumers.
The report assesses Canadian consumer patterns in relation to:
Key Topics Covered:
For more information visit www.researchandmarkets.com/research/rrzjbx/mobile_and .
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Source: Company press release.
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