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Monday, September 15, 2014 — 11:32:13 (EDT)

Revionic's pricing expert to address Ph.D students at University of Texas

Austin, Texas, Sept. 15, 2014 -- Revionics, Inc., a global provider of End-to-End Merchandise Optimization solutions, announced today that Dr. Geoffrey M. Pofahl, Revionics Principal Analytics Scientist, will be presenting to Ph.D. students at the University of Texas at Dallas on how to effectively transition from conducting applied science in academia to applied science in the retail industry. He will be speaking at Professor Ram Rao’s Marketing Special Topics Seminar on Tuesday, September 16th, 2014, at 7:00 p.m.

The details of this class include:

TITLE: Practical Applications of Applied Science in Retailing


Dr. Geoffrey M. Pofahl will discuss his transition from conducting applied science in academia to applied science in the retail industry. He will touch on topics that are often explored in academia but not easily scalable when building a software solution such as Revionics’ SaaS-based Life Cycle Price Optimization solutions, which offer retailers sophisticated, scalable solutions to optimize the planning, execution and effectiveness measurement of price, promotion and markdown strategies and tactics. Revionics’ optimization process integrates internal and external data, business rules and operational constraints with price image, category roles and intents and strategic and financial objectives. This enables retailers to rapidly adapt their life cycle pricing strategies and tactics to constantly changing shopper and competitor behavior.

During this presentation, he will also discuss research topics that his team at Revionics is currently exploring, including competitive response analysis, item-level demand transference, use of attributes to forecast early life-cycle demand, and more.

About Revionics, Inc.

Revionics delivers proven End-to-End Merchandise Optimization solutions, enabling retailers of all sizes to execute a fact-based omnichannel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics’ solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the omnichannel shopping episode – online, in-store, social and mobile. Offered on a scalable, high performance SaaS platform, these solutions deliver insights and recommendations at speed, scale and frequency, while providing speed-to-ROI. Over 37,000 global retail locations representing $150+B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics’ solutions. Revionics has been recognized as a Deloitte Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities’ Hot 100 Software Company. For more information, please visit .

Source: Company press release.

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