News from the Wire

'Prepaid and Gift Cards in the U.S.', 4th edition, published

Monday, July 28, 2014 — 12:55:47 (EDT)

Dublin,Ireland, July 28, 2013 -- Research and Markets (www.researchandmarkets.com/research/mm5kvg/prepaid_and_gift ) has announced the addition of the "Prepaid and Gift Cards in the U.S., 4th Edition" report to their offering.

Prepaid and Gift Cards in the U.S., 4th Edition

Driven by the prospect of regulatory intervention and heightened competition, leading prepaid card marketers are beating the Consumer Financial Protection Bureau to the punch--adding protections found on debit card products, increasing fee transparency, reducing cardholder costs, and experimenting with budgeting and savings tools.

As a result, industry revenue generation models are changing, placing greater emphasis on technological innovation and interchange to drive revenue growth. And in the process, it's no longer about the card itself, as prepaid cards are morphing quickly into portals that connect cardholders to a widening range of financial services.

On the heels of these and other developments, Packaged Facts conservatively forecasts general-purpose prepaid card purchase value to grow 17% in 2014. We expect closed-loop prepaid card transaction value to grow at 3.6% as this card segment face challenges related to retail distribution saturation and stagnating consumer usage.

Prepaid and Gift Cards in the U.S., 4th Edition provides industry participants with a wealth of insights to help them navigate this growing but quickly changing market.

Key Topics Covered:

Chapter 1: Executive Summary Chapter 2: Introduction and Overview Chapter 3: Market Size and Forecast Chapter 4: Challenges and Opportunities Chapter 5: Prepaid Card Cost, Usage Method & Spend Analysis Chapter 6: Payment Instrument Usage & Cross-Usage Trends Chapter 7: Prepaid Card Users: Financial Institution Relationship Trends Chapter 8: Prepaid Card Users and Mobile Payments Chapter 9: Consumer Gift Card Purchasing Trends Chapter 10: Top Prepaid Card Brands Chapter 11: Prepaid Card Marketer & Issuer Strategies

For more information visit www.researchandmarkets.com/research/mm5kvg/prepaid_and_gift .

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Source: Company press release.