News from the Wire

Emerging Payment Awards deadline approaching

Wednesday, April 16, 2014 — 12:45:06 (EDT)

U.K., April 16, 2014 --

Emerging Payment Awards (Incorporating Prepaid Awards) Thursday, Oct. 23, 2014 Lancaster, London

GET YOUR ENTRIES IN: ONLY TWO WEEKS TO GO!

The deadline is fast approaching so make sure you enter by May 2. And to improve your chances of success, we've come up with some hints to help you write a winning entry:

Read the criteria carefully, stick to the brief and answer all the questions. It might not mean that you win, but it will ensure you don't lose unnecessarily. Use the headings given to create your entry - don't make up your own. And if the criteria asks for products that have proved themselves, don't talk about those that have only been around for a couple of months. There may be a different award category that is better suited to that product. Assume that the judges aren't familiar with the market or product. Their judgement is made purely on the basis of the submission, not on their personal knowledge. Write a great summary in as few words as possible. Write like a journalist, summarising the whole story in the first sentence, and just expand on it in following paragraphs. Support your argument with clear and credible data. Many criteria ask for metrics, so make sure you include them, using data from a credible source and quoting the source where possible. Avoid vague statements such as 'the programme achieved its goals'. Be specific, concise and give clear examples. No-one likes having to wade through masses of data that they don't understand. Include things that bring you entry to life (photographs, marketing materials etc). If you've developed some great collateral, use it in the submission, alongside your answers to the questions. Write in plain English and avoid confusion. A lot of payments terminology is incomprehensible to the layman. Assume that your submission might be judged by people that know the payments sector but may not be expert in your particular area. Focus your submission around your USP. So if its more convenient for the customer, make sure you demonstrate why and how. If it's cheaper, show why and how, and so on. And stick to the point - don't promise one thing and deliver another. Be honest - don't over-claim. You are pitching to people who will have made and received many pitches themselves and are naturally sceptical. Your product doesn't need to have changed the world to win, it just needs to meet the criteria. Ask yourself difficult questions and practice internally first. Find a couple of colleagues who aren't familiar with the case study and use them as a sounding board. Encourage them to ask difficult questions such as, 'what evidence do you have to support that claim?' and 'what makes this different from xxx's product that's been available for several years?'

Decide which of the categories are applicable to you, download the Call for Entries brochure, read the entry criteria and get writing. Finalists will be announced in July, with winners being revealed and celebrated on 23 October 2014 during our customary lavish ceremony at the Lancaster London. Good luck! The list of categories is:

PREPAID AWARDS UK

01. Best Prepaid Gift Programme UK 02. Best Prepaid Consumer Programme UK 03. Best Prepaid Card or Packaging Design UK 04. Best Prepaid Marketing Campaign UK 05. Best Prepaid Retailer UK 06. Best Prepaid Service Provider UK 07. Leading Prepaid Organisation UK

GLOBAL PREPAID AWARDS

08. Best Global Prepaid Gift Programme 09. Best Global Prepaid Consumer Programme 10. Best Global Prepaid Card or Packaging Design 11. Best Global Corporate / Government Prepaid Programme 12. Best UK or Global Prepaid Innovation 13. Leading Global Prepaid Organisation

EMERGING PAYMENTS AWARDS

14. Best Mobile Application 15. Best Wallet 16. Best Virtual Programme 17. Best Payment Technological Innovation 18. Best Digital Gifting Programme 19. Best P2P Programme 20. Best Contactless Solution 21. Best Online Payment Solution 22. Best MPOS Service 23. Best Security / Anti-Fraud Programme 24. Best Merchant Acquiring Service 25. Leading Emerging Payments Service Provider / Organisation 26. Leading Emerging Payments Industry Contributor

SPONSORSHIP OPPORTUNITIES

We have a range of brand-enhancing sponsorship packages to suit a range of budgets and objectives. To reserve your sponsorship category or discuss how sponsorship can project your company and brand as an industry thought-leader, please contact the sales team: lindsay.harben@yourgx.com

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .

Source: Company press release.