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Friday, April 12, 2013 — 11:56:36 (EDT)

IRF to crowdsource incentive experts

St. Louis, April 11, 2013 -- Despite the fact that incentive programs are a multi-billion-dollar industry, the key drivers of what makes an incentive program a success aren’t that well known outside of a small group of industry practitioners. But that will now change, thanks to a unique MicroConference concept by the Incentive Research Foundation (IRF) that uses “crowdsourcing” to poll 40 experts on what makes or breaks a successful incentive program.

“There is no better way to get access to such quick, real-world advice from 40 of the most influential people in incentive and recognition than with the Incentive Insights MicroConference,” says Melissa Van Dyke, president of the Incentive Research Foundation who hosts the conference.

After free registration at:, visitors may download the mp3 audio file that contains all 40 expert audio clips and sign up for weekly transcripts from the speakers.

What to Expect

This crowdsourcing effort provides each incentive expert with a two-minute time slot to share his/her best tips for designing and implementing a successful incentive/recognition program Thoughts are essential and to the point. For example, John Auer of the ITAGroup offers, “Successful incentives are more than slick websites or elaborate collateral. It is about involving the audience. The bottom line is that no one will care if they don’t know about the program or they forget about it as soon as it is announced. This can be avoided with real engagement.”

Participating industry experts include:

“The best way to optimize the success of your incentive program is to recognize who is in charge – and it is not you,” says John McArthur, President, Maritz Motivation Solutions. “The more you understand your participants – who they are, what they want and what values they hold – the more you are able to design a program that meets their needs as well as yours and that makes for a program that really works.”

The Incentive Insights MicroConference is a professional educational service of the Incentive Research Foundation and is produced by Venture Marketing. For more information, please go to .

About the IRF:

The Incentive Research Foundation ( ) funds and promotes research to advance the science and enhance the awareness and appropriate application of motivation and incentives in business and industry globally. The goal is to increase the understanding, effective use, and resultant benefits of incentives to businesses that currently use incentives and others interested in improved performance.

Source: Company press release.

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