News from the Wire

PSCU offers new Web-based suite of customizable promotional materials

Thursday, October 28, 2010 — 12:41:19 (EDT)

St. Petersburg, Fla., Oct. 25, 2010 -- A new suite of professional, customizable marketing materials are just a few clicks away, thanks to The NetEffect™ Marketing Gateway offered by PSCU Financial Services. Credit unions can benefit from online access to promotional materials for credit, debit, prepaid, CURewards® and eCommerce solutions as well as small business owners and other key market segments. Credit unions can personalize content and add their own branding to these materials. Helpful tips based on best practices standards are also available for download.

West Community Credit Union of St. Louis, Mo., recently used The NetEffect marketing tools to produce statement inserts, flyers, posters and web banners for its launch of Design Your Own Card. “We added our name, copy and logo to the existing artwork and design, which saved a lot of time. That’s especially important since we are rolling out a new program while also gearing up for holiday promotions,” said Micki Milonas, the credit union’s vice president of marketing.

Design Your Own Card is a new plastics design that allows credit union members to upload a personalized photo for their card, or select from a library of images. The platform is currently available for credit cards and will soon be available for debit as well.

Recent additions to The NetEffect include:

• CURewards- Catalogs, program inserts, member loyalty rewards materials, inserts for gift cards, rebate rewards and transaction level rewards.
• Debit - Cashback pieces and prewritten content along with updated small business materials
• Credit - Small business marketing content
• Prepaid - Holiday hangtags and an expedited order process
• eCommerce - Start-up kits and comprehensive campaigns to promote mobile banking

“Launching strong promotional campaigns can help credit unions boost product usage, member loyalty and revenues. Our goal is to make it easier for staff members to manage multiple campaigns by providing materials that can be easily customized for their needs,” said Tony Hill, Director of Marketing, PSCU Financial Services.

About PSCU Financial Services

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,500 financial institutions nationwide. As a non-profit cooperative, the company is owned by more than 640 member credit unions representing over 14 million accounts and 1 million online bill payment subscribers. Its Contact Centers handle more than 17.4 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

Established in 1977, the company provides a broad array of cost-effective, high quality financial services that include credit, debit, ATM, prepaid, bill payment and contact center solutions. PSCU Financial Services uniquely offers its members a full range of processing options, any combination from full service to in-house pass through processing for credit, debit and ATM transactions. As a leader in the credit union movement, the company offers gateway access to national and regional networks. It also provides full function ATM terminal driving services. For more information, visit PSCU Financial Services’ website at www.pscufs.com .

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Source: Company press release.