News from the Wire

BlueSnap launches SnapMobile

Thursday, April 25, 2013 — 12:05:18 (EDT)

Waltham, Mass., April 24, 2013 -- The mobile shopping cart abandonment rate can range anywhere between 70- 97 percent* due to the inability of merchants to deliver a seamless shopping experience on mobile devices. Today, BlueSnap alleviated that worry, and is proud to announce its new SnapMobile optimization technology.

With SnapMobile, merchants can have two checkout pages for a single product, one for PC and one for mobile. BlueSnap auto detects which template to display based on the shopper’s device and serve up content in an optimized, user-friendly fashion, allowing merchants to capture revenue that is typically lost with other eCommerce and payment processing service providers.

“A bad user experience typically means the loss of a sale, while leaving a negative brand perception with shoppers. Our job is to provide merchants the ability to process every transaction quickly and easily from any device,” said Ralph Dangelmaier, CEO of BlueSnap. “Maximizing revenue for our merchants is what BlueSnap does, and serving up content to shoppers in a usable way, as they wish to consume it, is at the very core of who we are.”

Not only has BlueSnap optimized their platform for mobile use, but also created the ability for merchants to customize the interface, serving up a seamless branded experience that lets shoppers connect with the merchant’s brand from initial sign on to the end of the checkout process. BlueSnap provides all of the global payment processing capabilities needed to support a successful transaction, in a simple, clean, mobile ready way.

Resources: *Source: SeeWhy Conversion Academy seewhy.com/download-shopping-cart-abandonment-ebook/ .

About BlueSnap

BlueSnap™ is a comprehensive global buying platform that fuels growth for companies serving digital, physical and mobile markets. A single dynamic platform, BlueSnap helps businesses grow faster through a configurable and flexible approach to eCommerce, Payment Processing, eMarketing and Subscription billing. Businesses can simply integrate BlueSnap’s innovative and powerful BuyNow capability solutions anywhere onto their web sites supporting any merchant buying model. BlueSnap’s global network securely supports over 5,000 online businesses in 145 countries in multiple languages, currencies, payment methods and devices. Learn more at www.bluesnap.com .

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Source: Company press release.