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Table of Contents

Lead Story

Self-service channel emerging

News

Industry Update

Industry afloat amid economic plunge

MasterCard rings in new year with fee hike

FACTA flags identity fraud

Comerica tapped for prepaid benefits

Features

SEPA: Will the promise be realized?

Tracy Kitten
ATMmarketplace.com

Sizing up merchant cash advance

Marc Abbey, Yuriy Kostenko and Myron Schwarcz
First Annapolis Consulting

Industry Leader

Holli Targan –
Lady of the law

Views

Interchange debate a wake-up call

Patti Murphy
The Takoma Group

Have passion, success will follow

Biff Matthews
CardWare International

Education

Street SmartsSM:
It's 'bons temps' with SEAA in New Orleans

Dee Karawadra
Impact PaySystem

Requirement 10: PCI's Everest

Michael Petitti
Trustwave

Landing pages: Convert interest to action

Nancy Drexler
SignaPay Ltd.

Acquiring compliance

David Mertz
Compliance Security Partners LLC

Merchant services hierarchy

Adam Atlas
Attorney at Law

Company Profile

Sonoma Technical Support Services

New Products

POS terminal cool to the touch

ST-A10 TouchPOS
Toshiba TEC America

Ensure health care claims at the POS

ImpactMD
Impact PaySystem

A quick-draw scanner at the POS

MS9590 VoyagerGS
Metrologic Instruments Inc.

Inspiration

Business travel made comfy

When the sandman is AWOL

Miscellaneous

POScript

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

January 28, 2008  •  Issue 08:01:02

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Street SmartsSM

It's 'bons temps' with SEAA in New Orleans

By Dee Karawadra

The Southeast Acquirers Association's annual meeting is slated for March 23 to 27, 2008. This show is dear to my heart, not just because I am the organization's "rookie" board member, but also because it is where I truly got my feet wet in this industry.

Attending my first SEAA show enabled me to make connections that have guided me over the past several years.

I am especially excited about this year's show because it is being held in one of my favorite cities in the South, New Orleans - or as we Southerners say it, Nawlins. This is an ideal place for a convention this year because attendees will be able to enjoy the conference and the city's rich culture, as well as contribute to rebuilding the city, which was devastated by Hurricane Katrina in 2005.

SEAA board member John McCormick said, "Before Hurricane Katrina, the SEAA board had received a number of suggestions from participants to take the show to New Orleans. When it was time to celebrate our fifth annual seminar, we thought New Orleans was the perfect destination.

"Unfortunately, Hurricane Katrina hit within 60 days of our scheduled event. We were forced to move that seminar to Fort Lauderdale, but the entire board agreed that we needed to show our support for New Orleans and take the show back at the earliest possible time."

This year, the SEAA board is offering people in our industry an opportunity to give a little time to New Orleans. SEAA has arranged a volunteer session after the show to help in the rebuilding effort. You can sign up to volunteer when registering.

SEAA has a stellar lineup chosen to enlighten and entertain ISOs, merchant level salespeople and all other industry professionals. Many of today's hot topics will be covered. All were suggested and selected by the SEAA Advisory Board, which is made up of industry veterans.

Following is the tentative schedule:

#h4 Monday, March 24, 2008

#h4 Tuesday, March 25, 2008

#h4 Wednesday March 26, 2008

New Orleans is a vibrant place. The city offers great jazz music, nightlife, casinos and a drink called the Hurricane. The taste of Cajun food is unique, as is the city itself.

A number of famous restaurants serve up authentic New Orleans cuisine. Must-try items are gumbo, jambalaya, crawfish, muffulettas and the famous late night/early morning snack, beignets.

FastTransact stated on GS Online's MLS Forum, "Every day is the best day to be" at the SEAA meeting in New Orleans. "It's a great time to network, make new relationships and participate in educational events. ... Then there are the after-hour opportunities."

And according to MLS Forum member sdsorensen, who lives in New Orleans, "the French Quarter and surrounding areas are safe, clean, and well-lit."

MLS Forum member Slick Streetman said it best, "Watching the eastern horizon starting to light up at sunrise from the Cafe Du Monde is quite a memorable sight. ... The reds, oranges [and] yellows slithering through the ripples of the Mississippi River, the aroma of French roast coffee 'n chicory wafting mingling with the humid morning air ... locals, out-of-towners and foreigners blending into a oneness of soul and perspective."

The SEAA show has been highly successful in past years. Networking opportunities abound; you can actually get to know the vendors who have been courting you.

It is hard to choose your partners over the phone. This will allow you to make face to face judgment calls.

"Several Board members have made trips to New Orleans to evaluate both the Sheraton as a host site and New Orleans as a host city to ensure that we will have a successful 2008 Seminar," McCormick said.

"Following our trips, we are more excited than ever to be returning to New Orleans and very thankful to the vendors and sponsors who have shown their support."

Anticipation is building as show time approaches. Whatever draws you to New Orleans - the food, the culture, the music or the SEAA annual show - you are sure to be the winner. I look forward to seeing ya'll in Nawlins!

Dee Karawadra is the founder, Chief Executive Officer and President of Impact PaySystem, based in Memphis, Tenn. He and his team have a wealth of knowledge on the merchant services industry, with a niche in the petroleum market. Dee's experience on the street as an agent has guided him in laying a foundation for an agent program that is both straightforward and lucrative for his agents. Contact him at 877-251-0778 or dee@impactpaysystem.com.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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