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Table of Contents

Lead Story

Non-payment mobile options popular this holiday season

Patti Murphy


Industry Update

Holiday season brings tidings of CNP fraud

Tripwire, Verizon advocate cyber-readiness

California vote bumps pot toward legitimatization

Vantiv growth plans to include Moneris USA


2016 ISV study

Smartphone ecommerce on the rise

Daria Rippingale


Payments are live

Dale S. Laszig
DSL Direct LLC

Biometrics hot at Money20/20

Peggy Bekavac Olson
Strategic Marketing


Street SmartsSM:
Sales as a healing profession

John Tucker
1st Capital Loans LLC

Gateways rising

Adam Atlas
Attorney at Law

The friendly fraudster: Your merchants' worst frenemy

Evi Triantafyllides

Expand your time

Steven Feldshuh
Merchants' Choice Solution East

Company Profile

Digitzs Solutions Inc.

New Products

Personalized, mobile, in-store shopping

Contextual Commerce Platform
OmnyPay Inc.

EMV-certified reader for smartphones, tablets, PCs

Walker C2X


Boundless creativity


Letter from the editors

Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

November 28, 2016  •  Issue 16:11:02

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New Products

Personalized, mobile, in-store shopping

Product: Contextual Commerce Platform

San Francisco-based OmnyPay Inc. launched the Contextual Commerce Platform, a digital commerce solution designed to consolidate personalized offers into a single scan on a mobile device. The service can help retailers simplify checkouts while improving margins and customer longevity, the company stated.


"We've addressed four top concerns of today's retailers," said Amitaabh Malhotra, Chief Marketing Officer at OmnyPay. "OmnyPay's open platform supports all mobile carriers and operating systems, eliminating expensive equipment upgrade cycles, replacing restrictive POS systems and enabling retailers to simplify checkouts while encouraging customers to use lower-cost payment methods."

Powered by OmnyPay

OmnyPay noted that leading U.S. retailers have built mobile apps on the OmnyPay platform to provide a consistent experience across all channels. Retail apps powered by OmnyPay provide a variety of products in-store, online and directly from brands. Shoppers can redeem loyalty, rewards, offers and payments at the POS or by self-service checkout on mobile phones. Retailers have leveraged the OmnyPay platform and dynamic pricing capabilities to enhance day-to-day operations and customer experience without having to invest in costly upgrades to legacy systems and core infrastructures. The platform's flexible architecture is easy to integrate, enabling retailers to launch a full mobile app in a matter of weeks, software developers reported.

API libraries, solution sets

OmnyPay said its contextual commerce platform enables large retailers to create a fully branded, interactive digital commerce ecosystem that encourages consumers to use their mobile phones throughout all phases of shopping, including in-store, online and in-app experiences. OmnyPay added that its digital commerce platform additionally offers:

Upgraded shopping

OmnyPay also pointed out that it unifies each touchpoint of the consumer experience into a continuous shopping experience. Following are some examples OmnyPay provided:

"OmnyPay's contextual commerce platform transforms a simple smartphone into a digital shopping channel that builds long-term relationships between retailers and customers," Malhotra said.

Website: Contact:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios