Sales is the core of acquiring. So, it shouldn't be surprising to learn that 73% of leading ISOs and acquirers intend to boost their investments in sales. It might surprise some folks, however, that in a market where new products continually emerge, an equally large number of organizations (73%) have no plans to increase product investments.
Fewer than two in 10, for example, consider mobile payments support an important factor in acquiring new merchant accounts; 82% see mobile payments as neutral or not at all important in account acquisition. These are some of the insights gleaned from new research by Aite Group. The consultancy held a recent webinar - titled The State of the Merchant Acquiring Industry - to showcase it latest research, and The Green Sheet was invited to attend.
The research, directed by Aite Analyst Adil Moussa, demonstrates just how difficult it can be to examine merchant acquiring trends. Moussa surveyed companies representing the top 80 acquirers, but responses came from just 11 of them. Moussa conceded the sample was small. "But we think these results are representative of the industry on these issues," he said.
Here are some highlights from the data presented during the Dec. 18 webinar:
"There's a huge opportunity to shift merchants away from face to face or telephone contact to a more automated form of interaction," Moussa said.
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