The Green Sheet Online Edition

August 10, 2015 • Issue 15:08:01

ETA returns to San Francisco for Transact Tech

The Electronic Transactions Association and sponsors PayPal Inc. and Discover Financial Services will hold Transact Tech on Nov. 10, 2015 in San Francisco. A keynote address by ETA Chief Executive Officer Jason Oxman will open the one-day educational and networking seminar. Conference presentations will cover a range of topics related to emerging payment technologies, including peer-to-peer payments, startup investors' roundtable, POS technologies, authentication methods, and cloud and mobile payment trends.

Oxman described the venue as "the perfect platform for payments and technology companies to connect" that builds on the recent success of Transact 15, the ETA's annual convention, which was held in April 2015. "ETA is nurturing innovation and building bridges among entrepreneurs, investors and industry titans in payments," he added.

Transact Tech is the latest in a series of ETA initiatives such as Transaction Alley Day in Atlanta and Silicon Alley Day in New York. These events are designed to broaden the organization's role as a leading payments industry trade association dedicated to education, advocacy and exchange of information.

A heritage of innovation and partnership

The ETA is focused on becoming a "global leader in facilitating the growth and success of our members and the electronic transactions industry," Oxman said. It has evolved since its 1990 debut as the Bankcard Services Association. It gained a new moniker in 1996 to reflect a broader charter and international reach.

Oxman, who has strengthened ties with the industry's regional associations, was a featured speaker at the Northeast Acquirers Association meeting held in January 2015. He also presented at the Southeast and Midwest Acquirers Association conferences and plans to participate in the Western States Acquirers Association conference in October 2015.

"The ETA and the regional acquiring associations, while all separate entities, have achieved a positive, supportive relationship in the last couple of years, working together to help acquirers and ISOs improve their knowledge and skills," said Nancy Austin, Vice President of the Northeast Acquirers Association.

More events planned in 2015

The ETA's 2015 calendar includes the following upcoming events:

Sept. 1: Congressional Payments Technology Caucus U.S. Representatives Lynn Westmoreland, R-Ga., and David Scott, D-Ga., will host a Meet & Greet Reception in Atlanta with the Congressional Payments Technology Caucus, which they co-chair.
Sept. 16 – 17: ETA Payments Fly-In on Capitol Hill The ETA will host a Washington, D.C. executive fly-in. The event will provide a forum for ETA members, federal regulators and members of the Congressional Payments Technology Caucus to discuss payments issues. The agenda includes such topics as data breaches; Europay, MasterCard and Visa migration; patent reform; marketplace lending; Operation Choke Point; and digital currency
Sept. 16: ETA/PCI Technology of Payment Security Policy Day The ETA and the PCI Security Standards Council will co-host this event in Washington, D.C. Three panels of experts will discuss security best practices and a multilayered approach to protecting cardholder data.
Oct. 13 – 15: ETA Strategic Leadership Forum This exclusive annual gathering of senior payments executives will be held in Scottsdale, Ariz. The event will include CEO roundtable discussions and numerous presentations by industry leaders – from technology startups to established retailers and processors.
Nov. 10: Transact Tech Transact Tech is expected to bring together senior executives from an array of backgrounds including financial institutions, technology companies, payments analysts and investment firms. For more information, visit www.electran.org/conferences-events/2015-transact-tech .

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