The Southeast Acquirers Association's annual conference slated for March 24 to 26, 2014, at the Omni CNN Center in Atlanta could break history on many levels. "This is the fastest that we've ever sold out our room block, which is amazing because usually when we go to Atlanta there are so many locals," said John McCormick, Vice President of General Credit Forms Inc. and founding member of the SEAA. "We're hoping that this is going to be the show that hits the 700 total participant mark for SEAA."
On opening day, Mark Dunn, President of Field Guide Enterprises LLC, will present the Field Guide Seminar, which will focus on how to manage ISO businesses. Topics covered will include how to increase portfolio valuation, international acquiring opportunities, when to take risks, business-to-business merchant services, how to apply metrics in attaining goals, and how to put social media to work for merchants. Also, the Women's Network in Electronic Transactions' Atlanta LINC will host an afternoon event; a general reception will follow in the evening.
Keynote speaker Jason Oxman, Chief Executive Officer of the Electronic Transactions Association, will make his debut appearance at a regional acquirers' conference. He plans to discuss the ETA’s efforts in Washington, D.C., and educational opportunities for ISOs at Transact 14: Powered by ETA coming up April 8 to 10 in Las Vegas.
"There is so much going on legislation and regulation wise impacting the industry that we asked Jason if he could speak about that," McCormick said. "ETA is a very important organization for the industry. Each show lately we've tried to incorporate some of their items into the show, including the CPP [Certified Payments Professional] program. It will be great to have his perspective on some of the key things that are going to be impacting us."
The SEAA will also host panel discussions on such topics as cloud-based POS and mobile payment processing, selling against and working with aggregators, and a status report on Europay/MasterCard/Visa chip-based payment migration in the U.S. market.
There will be plenty of opportunity to network, as well. According to McCormick, about 96 tabletop exhibitors will showcase products and services at the conference. "We try to limit it to that," he said. "If we go much more than that, there's just not enough time for people to get around to everyone, and we want the exhibitors to have a positive experience."
Tablet-based and mobile processing solutions providers will be integral in the vendor lineup. "There are definitely new technology vendors coming to the show that I think are going to be very exciting," McCormick said. "We've had several people tell us that they plan on showing new products."
The venue for SEAA 2014 is centrally located in downtown Atlanta adjacent to Centennial Olympic Park, a 21-acre public park built to commemorate the 1996 Summer Olympic Games held in that city. While vendor space is sold out, attendees are still welcome to attend for a nominal fee of $75.
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