GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

Turbulence expected for 1099-K reporting, be prepared

News

Industry Update

Washington takes a second look at Durbin

Big card brands, big banks hit with more antitrust suits

CEOs advise wait and see at ETA forum

Update feeds need for more PTS guidance

Features

Legislative update, November 2011

Five key lessons e-commerce merchants can learn from the 2010 holiday season

Michael Duffy
Chase Paymentech Solutions LLC

Research Rundown

Give, inspire and flourish

Selling Prepaid

Prepaid in brief

Union Privilege makes savings a plus

Holiday gift cards get personal

Views

ISOs and the new frontier of payments

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Agent training - more than taking a test

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

When big money meets small ISOs

Adam Atlas
Attorney at Law

Country-specific alternative payments

Caroline Hometh
RocketPay LLC

Visa to eliminate PCI DSS requirements with EMV - not

Linda Grimm
Linda Grimm Consulting

How does a credit card salesperson learn to sell POS?

Jerry Cibley
United Bank Card Inc.

PR and press release basics

Peggy Bekavac Olson
Strategic Marketing

Managing infrastructure in a virtual world

Tim Cranny
Panoptic Security Inc.

Caution: Assumptions ahead

Jeff Fortney
Clearent LLC

Company Profile

POS Portal Inc.

New Products

TIN matching simplified

TIN Matching Service
SecurityMetrics Inc.

Authenticate and process with one touch

OneTouch Mobile Payment
Admeris Payment Systems Inc.

Inspiration

Choose to be grateful

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 14, 2011  •  Issue 11:11:01

previous next

PR and press release basics

By Peggy Bekavac Olson

Payment companies frequently ask me how they can promote their businesses so people know who they are and what they do. Marketing takes time and effort. As I've written previously, repetition using one or more marketing communications vehicles is key (for example, see "The remarkable results of repetition, repetition," The Green Sheet, Sept. 12, 2011, issue 11:09:01).

One effective approach to getting the word out about your company is utilizing public relations - especially press releases - to attract favorable media attention. Press releases can be a cost-effective marketing tool generating publicity and increased awareness to build credibility and enhance the image of your business.

Press releases can quickly and efficiently reach the masses while also spreading your message to targeted audiences, such as global media, analysts, investors, industry trade publications, social networkers, bloggers, customers and prospects. Press releases also provide valuable inbound links to drive traffic to your company's website and raise search engine rankings.

Information about a variety of newsworthy topics can be conveyed through press releases, including showcased products and services; personnel promotions and new hires; company awards celebrations, milestones and other accomplishments; financial information, funding sources and corporate changes; and upcoming events such as tradeshows and webinars.

The mechanics

A well-written press release provides reporters with the basic building blocks and information to develop news stories. Press releases follow a standard format that contains these elements:

Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios