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The Green Sheet Online Edition

July 25, 2011 • Issue 11:07:02

Research Rundown

Massive mobile payments growth by 2015

New reports by the U.K.'s Juniper Research Ltd. predict the use of smart phones to pay for physical and digital goods, such as movies, magazines, books, newspapers and transportation, will grow 40 percent worldwide by 2015, accounting for a $2.5 billion market. Mobile payments are projected to total $1.8 billion this year.

"The mobile payments sector offers substantial growth opportunities, [but] it needs to be seen by innovative players as a platform from which to develop new value-added applications and services such as personalized mobile coupons, loyalty schemes and novel, augmented reality offerings," Juniper Senior Analyst David Snow said in his analysis of the study.

Juniper's Mobile Payments for Digital & Physical Goods report, released in June 2011, forecasted that the Far East and China will account for 30 percent of the predicted mobile payments increase and India will add 400 million mobile payment users by 2015.

The report warned fraud in mobile payments is increasing and may become "a key issue." Juniper tracked 17 mobile payment vendors in its report and provided five years of data for mobile payments. Data trends pictured in the report include subscriber acquisition, transaction sizes and volumes.

A second study released by Juniper in July 2011 calculated mobile payments, money transfers and near field communication (NFC) technology-enabled transactions will combine to create a $670 billion industry by 2015, up from this year's projected $240 billion.

The Mobile Payments Strategies report noted 20 countries are allowing NFC service startups over the next year and a half. This is expected to push the total mobile payments market to $50 billion by 2014. The growth in the mobile payments market will be driven by consumers in the Far East and China, Western Europe and North America. These areas already make up about 75 percent of said market.

To download these reports, please go to:

2010 Electronic payments in the United States

"The mobile payments market is set to explode, perhaps as early as this year. PayPal alone announced $750 million in total mobile payment volume worldwide in 2010 and expects to reach $2 billion for 2011. Though PayPal may be the only player recording that level of mobile payments, several major initiatives either rumored or announced indicate that interest in mobile payments is hitting critical mass."

— David Sprinkle, Research Director and Publisher of Packaged Facts
Source: Alternative Payment Systems in the U.S., 2nd Edition, by Packaged Facts

June's SpendTrend shows growth

First Data Corp.'s SpendTrend study for June 2011 showed year-over-year dollar volume grew 8.8 percent from June of last year. The study also found inflation drove prices up 2.1 percent from June 2010 - the largest increase in more than a year. Credit card dollar volume grew 10.7 percent over the previous year.

Symantec finds better security, gaps remain

A new Symantec Corp. publication titled A Window Into Mobile Device Security: Examining the security approaches employed in Apple's IOS and Google's Android found that security on mobile devices is sometimes deficient in protecting sensitive information and cloud computing and other computing services are increasing the risk. The study said both IOS and Android smart phones are vulnerable to cyber attacks; however, the Mac IOS model "offers strong protection against traditional malware."

Barriers slowing Canadian electronic payments

A report by the Canadian Financial Executives Research Foundation said "significant issues" are making widespread adoption of electronic payments in Canada a challenge. The report, Electronic Payments in Canada: What's the hold up?, was sponsored by Central 1 Credit Union, a trade association for the British Columbia and Ontario credit union systems. The study said barriers to electronic payments include customer resistance to change, concern over security, getting merchants to accept electronic payments, company constraints and priorities, and little integration between electronic payment and accounting systems.

end of article

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