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Table of Contents

Lead Story

Congress, Fed pressured to reconsider interchange caps

Patti Murphy
The Takoma Group

News

Industry Update

London steers toward open payments by 2012 Olympics

Merchant coalition backs interchange overhaul

Girl Scout cookie sales go mobile

Trade Association News

Features

Ingredients essential to thriving enterprises

Research Rundown

ISOMetrics:
The rise of the debit card

Measuring your ad's ROO

Selling Prepaid

Prepaid in brief

Has the prepaid tax refund moment arrived?

Compliance partnership made for two

Views

Thoughts on the economy (in hindsight)

Brandes Elitch
CrossCheck Inc.

Cell phones as marketing tools

Steve Schwimmer
Renaissance Merchant Services

Education

Street SmartsSM:
Earning and keeping merchants' trust

Ken Musante
Eureka Payments LLC

It pays to keep your customers happy

Jeffrey Shavitz
Charge Card Systems Inc.

Security in a mobile world

Tim Cranny
Panoptic Security Inc.

Stockholm Syndrome and the payment pro

Jeff Fortney
Clearent LLC

Helping Level 4 merchants comply with PCI DSS 2.0

Joan Herbig
ControlScan

Leads, leads, leads - Part 2: Lead management

Peggy Bekavac Olson
Strategic Marketing

Company Profile

FrontStream Payments Inc.

New Products

A global e-commerce payment solution

Digital River World Payments
Digital River Inc.

Inspiration

The mind's the limit - so expand it

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

March 14, 2011  •  Issue 11:03:01

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Trade Association News

ETA to launch certification program

#dcf_The Electronic Transactions Association intends to launch the payments industry's first professional certification program this year. The new Certified Payments Professional (CPP) designation will set a uniform standard for professional performance in the payments industry. To that end, the ETA has just added a credentialing section to its website to inform members about the certification program and its relevance to employers.

"The launch of the CPP program will be an important milestone for the payments industry and for ETA," ETA Chief Executive Officer Carla Balakgie said in a statement. "We tapped all available resources, from a wide range of industry experts to certification program specialists, in order to ensure that those who earn the CPP credential are truly qualified to receive the designation."

The primary market for certification will be sales professionals with a minimum of one- to three-years' industry sales experience, preferably with expertise in one other area, such as technology, operations, risk, compliance or security. The secondary market will consist of employees or independent contractors who enable electronic payments by merchants, the ETA said.

Preparation and feasibility

Rori Ferensic, who is Director of Education and Professional Development at the ETA and is spearheading the program, said the primary purpose of the certification program is to identify the knowledge, skills and abilities that a practitioner needs to perform as a professional in the payments industry. Furthermore, credentialed payment professionals will demonstrate the level of commitment, expertise and credibility that is necessary to instill confidence in service providers.

"We are working with Castle Worldwide, and they are one of the leading certification licensure companies in the world," Ferensic said.

"Their testing experts facilitated us through the steps necessary in order to develop a legally defensible and statistically sound program. But it also involves many different subject matter experts, those who have industry knowledge, to work with the testing experts to create this program."

After almost two years developing the program, the ETA has completed the requisite feasibility study in which 75 percent of respondents indicated a credentialing program would benefit the industry by heightening professional standards and enhancing industry reputation and credibility. The ETA also finished its job analysis segment, identifying six content areas that will be tested: sales, pricing and interchange, process/operations/workflow, products/solutions, risk, and regulation/compliance/security.

Eligibility and testing

Ferensic said the ETA is working to finalize both the written examination and the certification program, which will determine strategy, eligibility and recertification requirements. She expects the application process to be ready by midyear 2011.

"Eligibility requirements will include work experience; industry employment; some education, but not necessarily ETA educational programs; and then, of course, taking and passing the examination," she said.

Ferensic said ETA University courses aren't an eligibility requirement, but the ETA "will be creating what I like to call an exam prep course similar to an SAT prep course. That prep course will encompass the same content areas that are going to be on the exam, along with study tips and test-taking tips."

According to the ETA, the 125-question multiple choice examination will be administered twice annually, during one-month testing windows, in a computer-based format at testing centers throughout the nation. Eligible candidates will be required to schedule a test at one of the testing centers, present photo identification and enter an access code to take the test, Ferensic said. The first examination period will be scheduled during the fourth quarter of 2011.

"We're going to have a lot of information at our conference," Ferensic said, referring to the ETA Annual Meeting & Expo slated for May 10 to 12, 2011, in San Diego. For more details about the CPP program and the exam content outline, visit www.electran.org/CPP.

Dodd to address the ETA

#dcf_Former Sen. Christopher Dodd, D.-Conn, who served in the Senate for three decades, will speak during the upcoming Electronic Transactions Association Annual Meeting & Expo in San Diego. Dodd chaired the United States Senate Committee on Banking, Housing and Urban Affairs until his retirement in January 2011.

Dodd was a chief architect of the 2010 Dodd-Frank Wall Street Reform and Consumer Protection Act, which created the Consumer Financial Protection Bureau.

He will address the ETA's general session on Wed., May 11, following the opening address. The speech will discuss the rationale behind the financial reform legislation, the prospects for modifying the law and what the payments industry can anticipate next from government regulators.

Thomas Goldsmith, ETA Director of Communications and Public Relations, said about Dodd, "Here's a guy who was in the Senate for 30 years. Probably not too many people currently in Congress could give you any better insight on what's going on and who the players are and what the feeling is on what's likely to happen.

"I think people will ask about the Durbin Amendment, but I don't think that's going to be the heart of this. I suspect it's going to be more about the Consumer Financial Protection Bureau and some of the other credit card rules."

Durbin Amendment in flux

Dodd's keynote address will likely coincide with the aftermath of the April 21, 2011, deadline for the Federal Reserve to determine the Durbin Amendment's final regulations, which, as of this writing, are scheduled to take effect July 21, 2011.

"The whole debit fee issue was not Dodd's idea," Goldsmith noted. "It was Senator Durbin who amended the financial reform act to include that. Dodd, himself, has expressed at least some reservation about the Durbin Amendment," which mandates debit card interchange regulation and could cap debit card interchange at 12 cents per transaction.

Fed Chairman Ben Bernanke and other federal officials have also expressed concerns over the amendment recently. And members of both parties in Congress have recommended delaying implementation of the new rules to allow time to examine potential unintended consequences.

Following Dodd's address, interchange expert Todd Zywicki, GMU Foundation Professor of Law, and Editor of the Supreme Court Economic Review, will discuss what new debit card rules might mean for the future of payments. "Todd has written extensively on interchange and is a real expert on that and the economic effects of it," Goldsmith said. "It's going to be a very government-oriented morning."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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