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Table of Contents

Lead Story

Turbulence expected for 1099-K reporting, be prepared

News

Industry Update

Washington takes a second look at Durbin

Big card brands, big banks hit with more antitrust suits

CEOs advise wait and see at ETA forum

Update feeds need for more PTS guidance

Features

Legislative update, November 2011

Five key lessons e-commerce merchants can learn from the 2010 holiday season

Michael Duffy
Chase Paymentech Solutions LLC

Research Rundown

Give, inspire and flourish

Selling Prepaid

Prepaid in brief

Union Privilege makes savings a plus

Holiday gift cards get personal

Views

ISOs and the new frontier of payments

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Agent training - more than taking a test

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

When big money meets small ISOs

Adam Atlas
Attorney at Law

Country-specific alternative payments

Caroline Hometh
RocketPay LLC

Visa to eliminate PCI DSS requirements with EMV - not

Linda Grimm
Linda Grimm Consulting

How does a credit card salesperson learn to sell POS?

Jerry Cibley
United Bank Card Inc.

PR and press release basics

Peggy Bekavac Olson
Strategic Marketing

Managing infrastructure in a virtual world

Tim Cranny
Panoptic Security Inc.

Caution: Assumptions ahead

Jeff Fortney
Clearent LLC

Company Profile

POS Portal Inc.

New Products

TIN matching simplified

TIN Matching Service
SecurityMetrics Inc.

Authenticate and process with one touch

OneTouch Mobile Payment
Admeris Payment Systems Inc.

Inspiration

Choose to be grateful

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 14, 2011  •  Issue 11:11:01

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Give, inspire and flourish

To compete with big-box stores for holiday shoppers, small retailers must leverage their unique attributes, one of which is that they are embedded in their communities. Customers who frequent locally owned and operated establishments tend to develop relationships with, and loyalty to, their neighborhood merchants. Such relationships often span decades. And those involved appreciate that buying local keeps dollars circulating in the local economy.

Self interest and social responsibility motivate people to spend money at local retailers: they want to help their neighbors financially, which in turn makes the community a richer, more desirable place to live.

You can 'go local' too

As an ISO or merchant level salesperson, becoming involved on a local level can be good for your business. You can raise awareness of your brand by developing strategies that help local communities of merchants.

One idea is to partner with local retailers and nonprofit organizations to contribute a share of bankcard processing profits to a charity. Merchants participating in such a program are likely to attract more consumers to their businesses, especially during the holiday season, which represents the spirit of giving.

The choice of nonprofit organization depends on particular vertical markets. For a hair salon that serves a largely female clientele, partnering with a local breast cancer awareness group makes sense. But for a bookstore or toddlers' clothing store, a charity that supports children's literacy seems more appropriate.

You will be rewarded

By fostering this type of generosity, you not only help merchants connect with their communities but also draw your customers closer to you. You demonstrate a deeper commitment to them and to causes that transcend the everyday utility of dollars and sense.

Once your program is underway, don't be shy about publicity. Use marketing materials, email newsletters and social media to promote your charitable efforts. The more businesses you reach with your vision, the more people will be influenced and inspired, and some of them just may send business your way. Helping others has its own rewards, but it can be profitable as well.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Super G Capital LLC | Humboldt Merchant Services | Impact Paysystems | Electronic Merchant Systems