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February 23, 2023 • Issue 23:02:01

Transparency, a payments game-changer

Everywhere commerce

We are now in an era of everywhere commerce, Pandey
said, where customers expect to transact anywhere, from
any device, with the same ease, security and service
availability. Digital payments have evolved, she added,
and interactions and use cases have moved online. In this
dynamic environment, she added, it's crucial for businesses
to look for integrated identity solutions that provide the
right level of context-based insights that continually adapt
as use cases change.

For Pandey, delivering the right insights at the right time is
the key to everywhere commerce. This becomes especially
relevant as we move to Web 3 and payments become a
core aspect of a platform rather than an add-on, she noted,
adding that delivering integrated identity solutions to
customers enables them to harness relevant information to
By Dale S. Laszig make the right business decisions.
ow does one define a concept as broad and What happens to trust in everywhere commerce? Security
elusive as transparency in digital commerce? expert Kapil Raina advised using a Zero Trust approach
Definitions tend to vary across the commerce across all channels. In his Oct. 17, 2022 post in CrowdStrike,
H value chain. For a merchant acquirer, transpar- "Zero Trust Security Explained: Principles of the Zero Trust
ency may mean disclosing the real cost of a transaction Model," Raina defined Zero Trust as a security framework
after fees and assessments. For a payment facilitator, it may that requires everyone within and without an organization
mean giving sub-merchants a real-time view of customer to be authenticated, authorized and continuously validated
transactions. For a supply chain or logistics specialist, it before given access to applications or data.
may mean providing trackable information across an entire
shopping journey. "Zero Trust assumes that there is no traditional network
edge; networks can be local, in the cloud, or a combination
Vanita Pandey, chief marketing officer at Caf, a digital
identity solutions provider, suggested commerce is
shifting to a transparent, embedded payments paradigm
where businesses are becoming primary and sometimes Contributed articles inside by:
sole owners of customer relationships.

"It has been said that identity is the true currency in a Maya Shabi .............................................................................................20
digital-first world," she said. "However, over time, as more
and more interactions have moved online, the concept of Natasa Cvijanovic .................................................................................28
identity has evolved. In fact, a person's real and true identity
can now be an amalgamation of many online personas." Elie Y. Katz ...............................................................................................30
Bill M. Petti ..............................................................................................34

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