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CompanyProfile

Streamlined mobile

order management

ust as electronic payments have evolved in the
last few decades, so have the software applica- ISO/MLS contact:
tions they link with. It's common for merchants
J to now use frontline business applications that Jimmy Peters
simplify the entire merchant-to-customer experience Vice President of Sales
while seamlessly incorporating the payment acceptance
process. jimmy.peters@getnextbite.com

Such is the case with Los Angeles-based Ordermark. A 312-623-6217
restaurant technology service provider, Ordermark pro-
vides a suite of restaurant-enabling applications that in- Carving a bigger niche
cludes an online ordering platform and a virtual kitchen
service offered by Ordermark's sister entity Nextbite. Ac- Headquartered in Denver, Nextbite incorporated in De-
cording to a company statement, the initial concept for cember 2018. According to Madding, its purpose is to
Ordermark's online ordering platform was born in the "continue to help restaurants expand revenues and boost
kitchen of the world-famous Canter's Deli in Los Ange- sales by enabling them to function in the ghost-kitchen
les. Founded by Alex Canter, a fourth-generation restau- space and add virtual concepts, just like adding multiple
rateur, the Ordermark idea was forged from a desire to channels of delivery."
simplify the management of inbound mobile food orders
at restaurants. Madding joined the Nextbite team in July 2019 and helped
the company build a test kitchen. "We realized by talking
"Being in the kitchen at Canter's and wanting to take to people early on—and prior to COVID—that off-premis-
charge of the to-go and delivery side of the business, Alex es ordering was growing faster than on-premises order-
realized how tough it was to be on as many ordering ser- ing," Madding stated. "The market was predicted to grow
vices as they wanted to be," said Geoff Madding, CEO of from 35 billion to 365 billion in the next 10 years, and that
Nextbite. "All of them were managed on different tablets, was later revised to 1 trillion post COVID."
and after experiencing the pain, Alex thought there might
be a business opportunity." Ordermark launched in Janu- Nextbite creates delivery-only restaurant concepts with
ary 2017 under the guidance of four founders including high-quality, chef-inspired menus, all available through
Canter, Paul Allen, Jay Fuhr, and Michael Jacobs. Today, delivery apps, Madding pointed out. These restaurant
the company employs 66 people on the Ordermark side, concepts are rooted in data analytics and research but
with another 23 serving the Nextbite subsidiary. operate without much of the overhead and expense typi-

Mastering order consolidation cally associated with traditional brick-and-mortar restau-
rants, he added.
The solution Canter developed is an integrated order Synced for performance
management platform where all inbound mobile orders
are aggregated and handled concurrently through a The solution was designed to be a turnkey virtual restau-
single dashboard, tablet and printer. "Fast forward, and rant. "Fulfillment partners opt in and are vetted as a good
Ordermark created the technology that enabled all those fit," Madding said. "We will pay for online delivery, mar-
different companies and delivery apps to integrate with keting, brand development, training, recipes, ingredients
the Ordermark platform so it could be used by a restau- and delivery apps under the contract—you just have to
rant on a single tablet with a single printer in your kitch- make the food."
en," Madding said. "It's really cool from a technology per-
spective." "You can just add Nextbite via the Ordermark tablet,"
Madding. "This is the power of the Ordermark/Nextbite
The Ordermark application seamlessly integrates with solution together."
the restaurant's POS software, menus and multiple third-
party marketplaces. The platform has more than 40 online And, integration is the name of the game for Ordermark,
ordering integrations. Customers include a mix of small, which has worked diligently to ensure restaurant clients
single-location restaurants and many of the world's top won't have to uproot current billing systems. According
restaurant chains like Buffalo Wild Wings, Papa John's, to Madding, the goal is to maintain payment and other
Popeyes, Which Wich and Yogurtland. day-to-day operational processes, while simplifying or-
der operations.