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Letter from the editors

Empowering & Connecting
t this moment in time, we are filled with
gratitude for the many people we've come
to know through our work as a source of today’s
A empowerment and connection for today's
payments professionals. When faced with the challeng- payments
es today presents, not just to our sector, but the world,
the people we have the pleasure of doing business
with remind us what a difference each of us can make professionals
by doing one positive thing at a time. By focusing on
taking realistic steps that make sense to our individual
situations, collectively, we can accomplish a great deal.
• Spotlight Innovator
This issue's lead article shares another segment of in- Web Pages:
sights from members of The Green Sheet Advisory Capture prospects with
Board about what they are doing for their own busi-
nesses, their merchants and their communities to adapt branded, customized
and thrive during the COVID-19 pandemic. We hope web pages for
their thoughts will resonate with you and encourage
you to take actions that make sense for now and for the innovators and leaders.
post-pandemic future.

We also hope you'll find useful nuggets of wisdom in • Video Content
the articles from our contributing writers. Issues and Marketing: Educate and
topics they explore include how the innovators' mindset
of many fintechs led to their ability to effectively pro- impress with animation
vide immediate help to their customers and partners and white-board
when businesses needed to adapt quickly to changing
conditions due to the pandemic; innovations occurring explainer videos.
in the restaurant POS sector in response to mandatory
suspension of dine-in service in many locales; and the
logic and behind focusing on 90-day goals rather than • Resource Guide: Grab
annual goals. And if you're looking for an additional attention with advanced
boost, check out this issue's Inspiration, and get crack-
ing on crafting your unique company or professional mini ads in print and
story. online.

The need for data security continues to demand at-
tention in payments industry news. Two such stories • Targeted Email
highlighted in this issue's news briefs include a digi- Campaigns: Reach
tal banking breach that exposed sensitive data for 7.5
million individuals and a debunking of the prevalent responsive professionals
sophisticated hacker myth. We've also highlighted re- who know and trust
cent government actions against allegedly corrupt pay-
ments organizations and companies working together The Green Sheet.
to save restaurants, which have been slammed during
the pandemic.
Payments companies also continue to reach new Danielle Thorpe
heights, and we've included milestones and news
on achievements, initiatives research, partnerships, AVP Media Partnerships
mergers and executive appointments. Congratula-
tions to all who have sent us news of your achieve- DaniT@greensheet.com
ments. Though we can't fit everything into our
magazine, we do post all relevant press releases at
press@greensheet.com, so please keep your press releases 707-284-1686
coming. We will also welcome your questions and sug-
gestions at greensheet@greensheet.com.

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