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• Fraud is always evolving, and our prevention work customers. This can be done via training on social
needs to evolve too. engineering and elicitation techniques.
• Merchants and payments enterprises have to balance
fraud prevention with the customer experience. Talking to the vendors and learning what is going on in
this space is a worthwhile use of time for any payments
• Fraud-prevention specialists must collaborate with professional. The Expo helps clarify the factors at play,
partners both internally and externally, and include as well as enables potential partners to meet and find
cross-functional teams. solutions that meet their specific needs. It is also useful
• Merchants and service providers need to focus to to meet leaders in the fraud-prevention world and hear
on conversion rates to reduce shopping cart what they are doing, as well as what keeps them up at
abandonment. night.
• Merchants and service providers must create a The next Expo will be held May 19 to 21, 2020, at the San
meaningful chargeback reduction strategy. Francisco Marriott Marquis hotel. You can pre-register for
• Fraud reduction is most effective when overall the event at www.cnpexpo.com.
traffic has improved.
• Fraud attacks have grown so sophisticated that Brandes Elitch, director of partner acquisition for CrossCheck Inc., has
machine learning and predictive analytics are been a cash management practitioner for several Fortune 500 compa-
becoming more common, and "tagging" is the most nies, sold cash management services for major banks and served as a
important thing to get right in the analytics process. consultant to bankcard acquirers. A certified cash manager and accred-
(Tags gather data on websites. They can be pieces of ited ACH professional, Brandes has a Master's in Business Administration
JavaScript code, small pixels or transparent images from New York University and a Juris Doctor from Santa Clara University.
that enable collection of information about people He can be reached at brandese@cross-check.com.
and their on-site behaviors.)
• Merchants and service providers need to learn
how to convert friendly fraudsters back into good

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