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Letter from the editors

n the payments sphere, it's common for a stun- Big Ideas
ning amount of major developments to occur
within the span of days. Such was the case Measure up to Big Solutions
I recently with Apple's unveiling of a new tech-
nology suite. In a series of presentations, the company
illustrated multiple ways in which Apple is rethinking
media, gaming and even merchant services. Directly
prior, Worldpay became the first acquirer to enable
Amazon Pay. This was shortly after FIS and Worldpay
heralded their mega merger. And news of the FIS-
Worldpay combination came on the heels of Fiserv's
acquisition of First Data Corp. It also came less than
two years after Vantiv purchased Worldpay Group and
rebranded as Worldpay Inc.
Other news we've covered recently includes The
Federal Reserve Board's ACH road map evaluation
and invitation to select financial institutions and
payments industry stakeholders to participate in its
seventh triennial Federal Reserve Payments Study; new
developments in video banking; and a plea from the
Independent Community Bankers of America to close
loopholes in the granting of industrial loan company Let me help you with a solution
charters to avert what the organization believes could
lead to harm to consumers and our banking system. with a personalized custom
Yes, things are jumping in payments, with innovations advertising campaign to meet
occurring on every front ‒ including voice commerce, your company’s individual needs.
a promising area explored in this issue's lead article.
It examines this developing aspect of our lives, from
the role sound has played throughout the payments
journey to interactive voice solutions that are creating • Spotlight Innovators’ Web Pages
a new generation of payment solutions liberated from • Custom Videos
screens. It also considers issues to address for voice
commerce to be not only convenient, but secure as well. (multiple level options available)
• Targeted Email
Also herein, you'll meet our new Street Smarts au- Campaigns
SM
thors for the coming year, a husband-and-wife team
many of you already know and respect. Other contribu- • Resource Guides
tors share insights on the changing face of card issuing (multiple options available)
and how it is overlapping with acquiring; the popu-
larity of mobile devices for accessing the Internet and • Print advertising
making payments, which has caught the eye of fraud- (multiple options available)
sters; the limitations of blockchain's ability to protect • Online advertising
merchants from chargebacks and ecommerce fraud;
the digital revolution taking place in banking and pay- Bundle advertisng campaign discounts*
ments that affects ISOs, MLSs, processors and startups
vying for merchants seeking ways around traditional
Danielle Thorpe
payment rails; and more.
We've also included company and product profiles,
updates on key developments in payments, AVP Media Partnerships
and resources that could be a good fit for your
business. And remember, we will welcome your 707-284-1686
news at press@greensheet.com and your feedback at
greensheet@greensheet.com. Your bottom line will thank you.

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