Page 16 - GS190301

IndustryUpdate

and CEO Henry Schuck. "In the near future, CRM and marketing automation unique mix of industry knowledge
systems will be defined not by their empty-box capabilities but by the data and software solutions expertise to
that is housed inside them." accelerate global expansion, and is
recognized as an authority on con-
APPOINTMENTS tact center and unified communi-
cations technologies and solutions.

Semafone selects new CEO Bluefin appoints Orfei, Farmer
Semafone, a provider of data security and compliance solutions for call Bluefin, a provider of payment
and contact centers, appointed Gary E. Barnett as its CEO. The company, security technologies and PCI-
which is expanding its presence in the U.S. market, said that Barnett brings a validated point-to-point encryp-
tion solutions for retail, transpor-
tation, hospitality, healthcare and
higher education, revealed that
Are you tired of the Churn and Burn techniques Processor’s use? Stephen W. Orfei, former gener-
al manager of the PCI Security
Standards Council (PCI SSC) and
Mastercard executive, will serve as
chairman of the company's Product
Advisory Board. Additionally,
Rodney Farmer, member of the
PCI SSC Board of Advisors and
board member of the European
Payment Service Providers for
Merchants, also joined Bluefin's
Product Advisory Board.
NBP welcomes Pirtle

NBP welcomed Bill Pirtle, an
author, industry expert and fre-
quent content contributor to The
Green Sheet, to its staff. Pirtle is in
a "unique position to open new
doors and create new partnership
Tired of Feeing Like Another Number? opportunities for National Benefit
Programs," the company stated.
Let’s be realistic. We’re tired of hearing impossible promises, because in "These include large scale portfolio
the end, they will just throw you into the fire. management relationships within
the payment acquiring industry, as
We make careers! well as complementary industries

The Merchant Store Promise: with organizations that have the
• 60 - 80% commission ability to manage a portfolio and
• Transaction fees: 4 cents! create organic growth."
• $5.00 service fee
• Up-front bonus ( does not effect split ) MC taps Stoddart,Yates
• True revenue sharing! Mastercard appointed Paul
• Wholesale equipment pricing! Stoddart as its president for new
• Free Terminal and POS placement options! payment platforms. Stoddart suc-
• And, one-on-one support, when and how you need it!
ceeded David Yates, who transi-
Real partner solutions for Career minded agents! tioned into a senior advisory role
focused on real-time national and
cross-border payment strategies.
To setup your custom agent program, Stoddart will oversee develop-
TheMerchantStore Contact us at: 844.898.2884 ment and strategic integration of
or Visit our website: MerchantCoOp.com
Minding your business Mastercard's real-time payment
capabilities beyond traditional
card-based solutions, the company
LIFETIME RESIDUALS :: UP-FRONT CASH :: WHOLESALE EQUIPMENT
said.
16