In 2022, Ryta Zasiekina, CEO of FYST, was forced to leave Ukraine and resettle in Riga, Latvia. There, she founded FYST—a one-stop payments consultancy for ecommerce and fintech businesses. Zasienkina's decade of consulting in the payments and banking industries, has solidified her reputation as a skilled decision maker, entrepreneur and business adviser with expertise in ecommerce, fintech, alternative payments, risk management and fraud prevention.
With the Bank of England predicting cross-border payment volumes of $250 trillion by 2027, FYST believes it is poised to augment ecommerce businesses with comprehensive, 360-degree advice, support and business insights to help unlock opportunities in fast-evolving digital commerce.
Designed to empower clients and partners, the company said it provides a distinct blend of processing solutions, B2B bank transfers, account opening services and payment technology guidance.
Describing the company as a trailblazer, Zasiekina said, "FYST combines unrivaled payment expertise, technical know-how, compliance & AML knowledge and business acumen into a one-stop-shop consultancy, simplifying complex payment processes, and helping businesses to open up new ecommerce frontiers with fast, flexible and fully empowered payment services."
Zasiekina further noted that she has kept her entrepreneurial mindset as a CEO and business partner who helps employees and other organizations navigate the fast-growing payments industry and simplify cross-border payments. FYST supports clients with its revenue-centric ethos, she stated, while assisting with numerous global banking relationships.
"It's early days for FYST, but we expect rapid growth during 2023 as more and more companies seek our expertise to help them navigate the choppy waters of global trade," she said, noting that as a one-stop payments consultancy for ecommerce businesses, FYST offers a unique mix of agile digital payments capabilities, personalized support and compliance and AML advisory services.
In addition to empowering businesses with a network of card processing solutions, bank payments, OCT and APMs, FYST's team of banking and payments experts provides in-depth tailored advice to help fledgling businesses to scale up successfully, Zasiekina stated.
Among its services, FYST helps merchants optimize cross-border payment flows, reduce operational risk, and serve customers worldwide by offering access to locally-used payment methods through its exclusive processing partnerships and channels, she noted.
FYST is born out of a desire to bring unrivaled sector knowledge and experience to create a sustainable, heavy-weight, efficient global tech business and is continuously expanding clients' portfolio along with the range of available software solutions, according to the company.
Motivated to change the status quo, the FYST consultancy team constantly challenges itself to improve and refine its technology, ecommerce and payments skills. By never standing still and continuously striving to get ahead, FYST experts collaborate with partners to create new trends and instigate change, the company stated.
With result as the ultimate goal, FYST stated it stays hungry, constantly working with clients to identify new opportunities and create one-of-a-kind digital and cross-border commerce solutions.
Reflecting on recent events, Zasiekina said that ecommerce businesses are at an inflection point in which they need digital payment capabilities to expand revenues, broaden product and service offerings, and maximize value from an increasingly global customer base.
"That's where FYST comes in—we are right beside our clients and partners at every step of their journey into global ecommerce with the kind of [personalized] support they've never experienced before," she said. "FYST has created a diverse team of successful industry pioneers who can provide a wealth of knowledge, friendly and practical advice and first-hand scaling experience to help businesses go beyond just offering payments and reimagine money to make it flow seamlessly."
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