Netevia was founded in North Miami Beach, Florida, in 2021 by Vlad Sadovskiy and a group of private investors who reimagined, funded and rebranded a former ISO, Tot Payments LLC. The following year, the company held its first partner conference in Hollywood, Florida, to celebrate its one-year anniversary with partners, clients, vendors and payments industry experts.
As an ISO, fintech and neobank, Netevia is focused on creating novel ways for ISOs and agents to monetize portfolios, enhance residuals and retain clients. Guided by principles of innovation, efficiency and transparency, Netevia helps partners stay ahead of competitors while staying up to date with compliance requirements and ethical best practices that are integral to the company's identity and brand, Sadovskiy noted. "Our sales partners adhere to the latest compliance requirements," he said, adding that Netevia's authorized resellers and sales representatives sign the company's ethics policy.
Guiding a team of approximately 100 full-time employees and independent contractors, Sadovskiy expects Netevia to continue to scale in the coming years, fueled by responsive 24/7 tech support and customer service in English, Spanish and Mandarin.
Netevia's service model is built on a proprietary CRM, which includes an online ticketing system. In addition, the company provides ISOs and merchant level salespeople (MLSs) with dedicated "growth advocates" available via phone, text, email, chat or online appointment-scheduling channels. Most importantly, Sadovskiy noted, 87 percent of service tickets are resolved in under 4 hours.
Sadovskiy mentioned that Netevia provides resources and solutions designed to help partners scale and create new recurring revenue streams, citing the following examples:
Reflecting on recent milestones, Sadovskiy praised his team for supporting the company's rebrand and creating an entirely new, innovative and agile organization. The 2021 divestiture enabled Netevia to separate from its former public company and execute quickly, and in the process, assemble an all-star team with some of the best minds in the industry, he stated.
Launching the Netevia Banking Services Program in 2023 was a game changer that provided opportunities to earn bonuses and recurring residual income from merchant deposits, Sadovskiy noted. The program, he added, includes easy sign-ups and free, instant transfers to external accounts, enabling merchants to pay bills and spend money instantly with the Netevia debit card, and even apply for a loan and repay it through their sales. The company plans to continue to enhance the banking program with continued feature and functionality updates slated on the company's near-term product road map.
With its deep heritage of payments industry innovation, Netevia remains focused on providing services that support partners, ISOs and MLSs, Sadovskiy stated. He cited Netevia's ISO incubator as an example of its commitment to the ISO community, stating the multiplatform program is designed to cultivate ISOs as they chart a path to success. Participants can create the business models they want today and in the future while increasing account retention, profitability and market value, he pointed out. "We are the Square for ISOs," he said. "And we are the only company helping ISOs battle the increased cost of inflation and lower credit card processing fee margins by allowing them to monetize merchants' account balances and debit spend."
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Company Profile originally appeared in
The Green Sheet Issue 230202
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