Zuza was established in Scottsdale, Ariz., in 2014 by Danny Mikhail, a serial entrepreneur and investor with more than 20 years of experience in the financial technology industry. After successfully exiting his previous fintech company, Danny set his eyes on disrupting the payment processing industry, which, he observed, offered a multitude of specialized third-party applications, each with its own fee structure and area of expertise.
Born from the idea that business owners don't need multiple apps to run their businesses, Zuza was determined to aggregate a range of business management capabilities with a cost-effective super app business model.This app, which Mikhail described as the world's first super app, would enable merchants to process payments and run their entire business from a single platform.
Today, the company is led by founder and CEO Danny Mikhail; Gabriel Hern, president; Shailesh Lolam, chief technology officer; Noela Mikhail, chief operations officer; and more than 50 global team members. Zuza prides itself on leveling the playing field for small and midsize merchants by giving them premium tools and solutions at an affordable price.
Keersten Dewitt, director of operations at Zuza, described Zuza as an industry-leading, omnichannel software and super app that provides a simple solution for businesses of nearly any size and vertical. "With thousands of features, fully customizable settings, and full white-label functionality, Zuza is changing software forever," Dewitt said. "On average, Zuza replaces 9+ separate software solutions for businesses with one all-in-one platform."
Dewitt additionally noted that the Zuza platform has thousands of features, but the company's most popular go-to-market solutions are its POS system, smart terminals, marketing platforms, online ordering, ecommerce, invoicing, online appointments, and gift and loyalty solutions. Dewitt pointed out that flexibility, ease of use and competitive pricing of Zuza's technology suite helped fuel the company's 600 percent growth in 2021, which, she noted, is remarkable considering the company is distributed across more than 25 industry verticals. And 2022 is shaping up to be another stellar year, she stated.
Zuza's merchants and channel partners can unlock a world of value and functionality within a single application and user interface, Dewitt said. For example, she noted, merchants can use Zuza's virtual dashboards to send invoices, accept payments and reconcile reports, which enables them to manage their online stores without the hassle of hidden fees or commissions. With Zuza's comprehensive collection of physical and digital tools and resources, merchants can run their businesses and accept payments from anywhere, Dewitt explained. Merchants can use Zuza smart terminals to take their businesses on the road and install Zuza's self-attended kiosks to speed up the checkout process.
"We are meeting needs that businesses didn't even know they had or needed until they met Zuza," Dewitt said.
Zuza sales channel partners can brand and deploy Zuza product offerings and POS systems in their colors, logos and brands, Dewitt stated. The company's white-label tools give resellers the ability to grow their brand presence and increase their status and value with their clients, she said.
With Zuza, participating ISOs and MSPs no longer need to promote multiple platforms to clients, Dewitt said, because Zuza offers a true super app with every tool a merchant would need. "The average company uses over 9 apps to run their business, all usually with some sort of fee," she said. "With Zuza, a partner can walk into a business and offer one comprehensive platform with every tool a merchant requires."
As she looked ahead to the company's near-term product road map, Dewitt said Zuza will continue to add industry-leading features to its growing platform with the ultimate purpose of simplifying payments, business management and, ultimately, improving quality of life for merchants and their service providers.
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