Under was founded in Chicago in 2019 by Mike Abramovic and Jeff Shea to bring transparency to payments engineering, sales and technology. The former Payline Data executives wanted to start afresh with a new tech-driven ISO following the 2018 sale of Payline Data. The fintech startup raised its first round of funding in 2019 shortly after its inception, followed by a second round in 2022. Today the Chicago-based company's 10 full-time employees, part-time workers and engineering interns provide end-to-end integration services to ISOs, processors and ISVs.
Colin Driscoll, director of development at Under, noted that the company tailors payments integration to client and partner requirements in what he described as a comprehensive approach. "There are two main competitors when it comes to what we do in the payments space," he said. "One of them does not offer as many integrations into processors/CRMs as we do, and the other does not offer an online application and e-signature gathering feature. We pride ourselves on offering the full front- to back-end experience of onboarding MIDs for ISOs."
Under's technology suite and platform are designed to help financial services companies streamline the data collection process, Driscoll stated. By collecting, synthesizing and integrating data, documentation and e-signatures, the software aggregates workflows and seamlessly integrates with multiple onboarding APIs and CRM systems, further enhancing the customer experience by seamlessly mapping data onto other applications, he added.
Driscoll additionally noted that Under serves as a strong front-end middleware that captures and uploads essential lead data to a CRM or onboarding platform with just a few clicks. The platform supports unlimited users, he added, which allows merchant level salespeople (MLSs) to focus on sales instead of administrative tasks. Agent benefits
In addition to integrating existing processor and CRM platforms, Under provides a full range of digital applications, including e-signature collection, document gathering and data validation services, Driscoll stated, adding that the company fully automates the process of onboarding MIDs, which enables channel partners to quickly gather more applications.
"Under is a one-stop shop for all of an agent's applications," Driscoll said. "Our platform eliminates manual data entry and reduces errors, saving MLSs time and money."
Driscoll further noted that the platform is easy to use and replaces clunky, hard-to-use pdf forms with user-friendly online documents. These capabilities, combined with merchant identity verification, substantially decrease the number of pended applications and accelerate live, approved applications, he noted.
Under's account validation and verification services include KYC, KYB, credit verification and banking validation, and these capabilities are further enhanced by the company's advanced decision engine and performance reporting features, the company stated, adding that all technologies are customized according to user needs and preferences, and hierarchy permission levels can be implemented to create structured, protected, multi-tiered workflows.
Driscoll pointed out that Under supports numerous use cases through its partnerships with processors, ISOs, MSPs, ISVs and individual MLSs. Under offers a range of plans and provides flexible pricing models that, he said, are designed to grow and scale with its partners. He encouraged potential partners to test drive the service at no charge for 30 days and noted that companies can sign up in under a minute to create a demo account.
Under, a third-place 2022 Catapult winner at the Northeast Acquirers Association conference, has been recognized by the payment industry for its unique approach to simplifying data collection and electronic documentation and accelerating the merchant onboarding process. The company looks forward to continuous innovation as it hires more employees, expands its technology suite and grows its client partnerships, Driscoll said.
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