Build value, relationships beyond payment processing

Savify, formerly known as National Benefit Programs, is headquartered in Atlanta. Founded in 2009 by Gary Alloy, CEO; Diane Vogt Faro, president; and Rob Riggs, chief technology officer; the company helps small and midsize businesses grow and scale through affordable access to essential products and services. "Savify empowers ISOs, acquirers, and payment processors to increase value beyond processing by leveraging the bargaining power of hundreds of thousands of SMBs across the US," Alloy said. "We negotiate significant discounts with national retailers and service providers that a small business would not have the power to negotiate on their own, lowering their operating expenses and helping them become more profitable."

Savify actively pursues new vendors, Alloy noted, to meet evolving market needs and help sales channel partners provide value to their customers through unparalleled savings on everyday products and services. The business-focused savings program provides significant discounts from a large base of national retailers and service providers across the United States, he added.

Positioned for growth

Alloy credited the company's continued growth to founding partners and growing leadership team, including Sonny Wooten, vice president of business development; Debbie Davel, finance manager; and Terry Sheff, client relations manager. In recent years, the company expanded its IT capabilities, rebranded to Savify from National Benefit Programs, relocated to larger offices and improved customer retention and profitability, he added.

In addition to empowering payments industry associations and stakeholders to offer savings to small and midsize business customers, Savify provides a brandable web portal that their customers can use to engage with our vendors from one single interface, Alloy stated, noting the company continuously communicates with its business members about new vendors and special savings programs to keep them apprised of new ways to lower expenses.

As he reflected on the past 11 years at Savify, Alloy noted the company has built trusted relationships with service providers in numerous industries and continues to partner with new vendors to benefit ISOs, merchant level salespeople and a range of payment enterprises. The result of these efforts, Alloy stated, is improved retention for us and our partners and tools designed to deepen relationships between our clients and their customers. Savify recently implemented Single Sign-On (SOS) and an API interface to simplify integrations, he added.

Your programs, your brand

Savify partners can brand and market to SMB merchants via the company's easy-to-use web portal, where merchants can find an array of valuable discounts and benefits, along with any customized offerings Savify partners may choose to add, Alloy pointed out. Participating merchants will have access to discounts of 10 to 85 percent from nearly 100 nationally recognized vendors, including Verizon, Staples, Adobe, Batteries & Bulbs, Constant Contact, UPS, ADP, Acer, Dell, Wyndham Worldwide and more, he added.

"Savify will help your customers reduce expenses, increase cash flow, save money and share savings from leading providers that are not available to the public," Alloy said. "This will make you an invaluable part of their success."

Alloy additionally noted that Savify offers partners a simple and seamless enrollment process with a simple agreement and straightforward implementation and support. "We will lead you through the process of making Savify your savings program, he noted, where your members can access all of their savings through a web portal with your logo, colors, and a dedicated URL," he said. "We'll even work with you to give your savings program a clever, on-brand name."

Savify will also fully support and collaborate with partners to announce and launch their programs to ensure success, Alloy stated. "This includes designing client and member communications, such as email blasts and flyers, as well as showing members how to access their savings and make purchases," he said. "Savify will automatically enroll members from lists our partners provide."

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.