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Payment processing by SMBs for SMBs

VizyPay was created by and for small and midsize business (SMB) owners in 2017. The mission of co-founders Austin Mac Nab and Frank Pagano and their 39 employees is to empower SMBs by providing transparent, customizable processing products and services.

"We created the Look Local First movement to create a community of people who believe in and support this same message," Mac Nab said. "We believe small businesses need an advocate—somebody who is actively spreading the message to 'Look Local First' on their behalf."

Pagano agreed, stating that freedom of choice in merchant solutions is a core value at VizyPay. "We offer cash discount, hybrid and traditional processing programs," he said. "Our mobile and virtual options include ecommerce website integration, mobile apps, contactless solutions and an online ordering platform called Rush."

Top-rated products, service

VizyPay provides working capital to merchants in need in addition to abundant choices in POS systems, company representatives stated. Merchants can choose free terminal programs or pay wholesale pricing for Clover, PAX, Blogic Systems and Dejavoo devices. VizyPay's processing software seamlessly integrates with thousands of other terminals and POS systems, they noted.

In June 2020, VizyPay launched a cash discount app in the Clover app market to complement its cash discount program. The solution is available to any merchant that uses Clover POS. Mac Nab said merchants can download the app on their Clover systems and upload their inventories of products or menu items directly to their Clover POS devices.

Clover's app developers and legal team simplified the certification process, Mac Nab stated, which improved time to market and made the entire experience enjoyable for VizyPay. Clover cash discount app users can select the VizyPay Cash Discount Tender option when customers pay with cash or check, he noted, and receipts will reflect their cash discounts. This is one of many examples of how mobile apps help merchants build customer loyalty and trust, he added.

Built to grow

Pagano and Mac Nab recalled that they bootstrapped the business and grew it organically without ever receiving outside funding. In April of 2020, they acquired long-time competitor Echo Daily, a Nevada-based POS and payment solutions company. Through this deal, VizyPay gained proprietary technology, a second office location and new talent in the company's business development, customer service and technical support departments.

As the co-founders reflected on their year-over-year growth, they noted that VizyPay has serviced more than 7,500 clients in all 50 states, reaching $1 billion in annual processing volume in 2020. With continuing momentum, they expect the company will be on target to process well over $2 billion in the post-COVID landscape of 2021, they stated.

In a recent interview with The Green Sheet, Mac Nab indicated that he expects some of the hardest hit business sectors to come back stronger than ever after COVID-19. Many have digitized their business models and are gaining traction with online ordering, curbside pickup and buy online/pick up in store solutions, he noted. These digital and mobile solutions will remain in their product mix when they reopen for business, he noted.

Mac Nab additionally said that being small and lean gives VizyPay a competitive advantage over larger and more traditional payment processors, which he compared to ocean liners. Their massive infrastructures require ocean liners to move more ponderously than smaller, nimbler companies, he stated, adding that VizyPay is more like a speedboat. When the coronavirus pandemic hit, we pivoted in a way that was very different than others in the industry, he stated.

"While other merchant acquirers and third-party service providers were laying off sales staff, VizyPay launched a nationwide recruiting blitz," Mac Nab said. "We bolstered our sales staff with experienced merchant level salespeople and others who were new to the payments industry. It's worked out really well for us." end of article

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Company Profile originally appeared in
The Green Sheet Issue 210101

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