After watching family members work hard to make it in the restaurant industry, and doing whatever he could to help them market, Dyson Barnett had an epiphany. He realized very few retail and restaurant proprietors are good at marketing. This aha moment gave Barnett a compelling idea. "I decided to design an app," he said. In 2011, he founded Los Angeles-based FanCONNECT, a software-as-a-service (SaaS) application created specifically for retailers, restaurateurs and other consumer-dependent small businesses.
According to Barnett, who serves as the company's CEO, the platform offers mobile loyalty and marketing services to help entrepreneurs stay connected with clientele and offer them incentives to return again. "The application combines mobile, Wi-Fi, email, stored-value, rewards and white-glove services," Barnett said. "Our services can also be de-bundled, so you only pay for what you use."
FanCONNECT now has a portfolio of 1,100 restaurant and retail merchants. "We've grown to more than 13 million opted-in consumers, over 275 million messages sent, and 1.5 billion in coupons, rewards and promotions," Barnett said.
Barnett noted that the FanCONNECT platform offers multiple ways to "influence new buyers," including mobile kiosk, loyalty and Wi-Fi marketing, as well as guest-engagement tools. Barnett said FanCONNECT's technology, which gives businesses easy ways to collect customer information, is what distinguishes the company from others. "For example, we've solved the problem of building a customer list with a Facebook widget and Wi-Fi access-point marketing," he pointed out.
FanCONNECT's software also enables proprietors to use proactive automated marketing to conduct surveys, communicate benefits and showcase offers or incentives. "The platform uses workflow marketing, based on visits, to influence buying behavior," Barnett said. "It also has mobile marketing apps and digital coupons to incentivize, create buying behavior and generate referrals.
With FanCONNECT, an establishment can construct its own marketing assets and programs using the drag-and-drop interface or using what Barnett calls "done-for-you" assets to take advantage of 60 automated events inside the platform. "We've made it easy for a subscriber to send out messages and influence new buyers quickly," Barnett said. The application also comes with light-duty customer resource management capabilities, associating customers with mobile numbers and email addresses. These are viewable through a user-friendly dashboard that enables the merchant to see "an overall view of the customer base" and drill into metrics on a customer's buying frequency, spend, latest purchase date and noteworthy occasions, Barnett added.
Barnett indicated that selling FanCONNECT is easy for ISOs and merchant level salespeople: special offers include "a free marketing service for their brick-and-mortar business, and trials of the marketing suite of services." The platform is also available as a private-label solution. In addition, FanCONNECT was designed to allow the customer to try it before buying it, which gives the salesperson an attractive offering. "We believe you can get more attention, or mindshare, if you introduce something of value to the merchant," he said.
And, that's not all. "Believe it or not, we also pay the ISO if the customer converts," Barnett said. "You earn 15 to 25 percent in residuals, and some people are sending us well over 50 to 100 leads a month." He also indicated being processor-agnostic and giving a merchant the "opportunity to get mobile loyalty really fast," have proven to be big sales-side advantages.
Barnett stated the company's growth focus is on strategic partnerships and connecting with sales professionals through LinkedIn. FanCONNEcT also researches industry trends and collects customer data to help determine its product road map. "We're getting very excited about our next generation of software," Barnett said. "The holy grail to a restaurant is the customer, and they'll be able to give consumers the option to buy prepaid memberships and offers." In total, Barnett said, FanCONNECT is still scaling, but the company is "very happy" with the latest growth and its clientele.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
Chief Executive Officer
Company Profile originally appeared in
The Green Sheet Issue 200301
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems