For over 25 years, Troy, Mich.-based Active Software & Hardware Systems has developed business management and inventory software for POS systems in multiple vertical markets. Serving clients in the United States and Canada, ASH also builds custom POS systems.
"We handle approximately 30 verticals but are making a push in four segments: convenience, liquor, medical marijuana and vape," said Bill Pirtle, Affiliation & Partnership Development Specialist at ASH. In addition to verticals just mentioned the ASH Point of Sale Pro Management System offers additional industry-specific editions for merchant, restaurant, auto service, salon, jewelry and golf shop applications, among others.
The ASH VIP user association services program being developed will soon provide quarterly software updates for clients, and hosted webinar and in-person meetings to discuss updates and additional features clients would like to see built in. Advanced accounting, advertising, e-commerce, electronic shelf tag, inventory, loyalty, multilocation, purchasing and vendor management tools are available through ASH.
"Our system is not the least expensive option, but our software is customized to the user," Pirtle said. "There is not a small, medium, large option that results in being crammed into a mid-range system or being buried in features they'll never use. We have custom solutions that will fit the business, not the business trying to fit the solution."
To illustrate ASH's commitment to detail, the vape store management system allows owners to build ingredient lists for proprietary blends and extracts each component from inventory when ordered.
An optional database with approximately 95 percent of product stock keeping units for convenience, liquor and grocery stores supports transfer of existing inventory files. "This product list includes a complete liquor file that, in Michigan, can sync with the State to automate ordering and also download quarterly price changes and print new shelf labels," Pirtle said, noting that the system can be adjusted to meet individual state requirements.
"We also have a feature I call Margin Enhancement," Pirtle said. "We can program liquor price changes in peak selling times to enhance the profit. This is optimal in college towns and less price sensitive areas, but with use of our built-in loyalty program, regular customers can still get liquor at regular price even in peak times." The feature can also be used to discount hot food over time, which reduces food waste at the end of the day.
Built into the margin enhancement program is a wireless electronic price tag system called e-Tag. "E-Tags change the price on labels to new pricing through the point-of-sale system so shelf prices match the POS system at all times," Pirtle said. "In most liquor stores using the premium pricing, ROI can be as little as 90 days." He added that the e-Tag system can add as much as $1,000 in margin per night for some businesses.
According to Pirtle, ASH offers reasonable annual service plans and phone support, which can be paid upfront without obligating clients to regular payments or specific processors, since ASH is processor agnostic. "We do the software install in the Troy office and ship it, so all the installer has to do is assemble it on site," he said.
ASH expects to release details soon about a partner link that will provide fully and semi-integrated solutions for agents. ASH also plans to integrate its new POS solution for the petroleum market with several major processors. Its push inventory system (where ordering for stores is done at distribution centers based on sales) offers an excellent option for jobbers and chains in the petroleum market, Pirtle noted.
ASH welcomes reseller partners. "We're working to bring on agents that will be resellers for us," he said. "If you have a customer that is not satisfied with your current offerings, give us a call."
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Affiliation & Partnership Development Specialist
Company Profile originally appeared in
The Green Sheet Issue 170702
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211102 - Kalamata Capital Group
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190802 - Credit.net, a division of Infogroup
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170702 - Active Software & Hardware Systems
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170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
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131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
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130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
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121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
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120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
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120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
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111002 - Lead Source Call Center
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110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
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110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
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110502 - Paragon Application Systems Inc.
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100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
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100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
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091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
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071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
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070502 - Premier Payment Systems
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