Edgars Sturans, President and Chief Executive Officer of Billing Tree Inc. (BillingTree), believes that since competing on price rarely wins new customers anymore, it's up to innovation to make the difference, and that is why BillingTree develops its own software. "You have to consider what real value processors can offer," he said. "If it is just the processing itself, that is becoming a commodity; offering a broader solution is definitely a necessity."
BillingTree provides customers a holistic solution suite called myPayrazr, a flexible platform solution designed to easily accommodate customers' needs. Dave Yohe, the company's Vice President of Marketing, said, "There is a lot of value in having an integrated solutions suite designed to work together while also being flexible enough with an open API system to be able to go out and actually work with other systems as well."
Yohe added that BillingTree can accommodate a business with a significant number of custom integrations done through a specific service provider, such as an interactive voice response system provider. "If they just want to include that into our ecosystem, we can also pull that in," he said. "I think that's the real key differentiator to the myPayrazr suite."
Sturans believes regulations in the payments industry will increase over time, and ISO owners who aren't prepared for this could be at risk and get left behind. "I don't see compliance and regulations slowing down in any way," he said. "There are many state laws that are coming out or that already exist, where payment processors are being held responsible for knowing their clients more and more. Those are definitely risks that are going to increase, not decrease."
To help navigate the regulatory landscape, BillingTree offers a free e-learning resource to its customers called Compliance Coach that helps customers understand the regulatory changes occurring in the payments industry.
Yohe said Compliance Coach can also be useful in fulfilling compliance requirements. "When an employee has completed the course, we can document that we gave them training," he said. "So it's got a real value to not only the education component, but the ability to be able to audit and confirm who has gone through the course work and provide proof that you have trained your employees."
BillingTree prides itself on offering a variety of competitively priced, flexible transaction processing solutions for customers, including credit and debit card, mobile, text, automated clearing house, phone and web payments.
"I think our pricing is very competitive, probably more so than some legacy products, especially when you also count in all the feature functionalities that we are adding to the package," Sturans said. "At the same time, some legacy type systems don't update their software and aren't as flexible as our technologies."
In addition, the company also offers underwriting and full-service customer support. "Our customer service and our in-house underwriting helps guide customers through the steps of getting underwritten and obviously finding the right type of services that they need," Yohe said. "And then the post support extended once they are up and running, addressing questions about whether something posted or if there is a need to help somebody because they have double batched or something. We have a fantastic in-house support team for our customers in the U.S."
Sturans sees having an integrated all-in-one approach as the key going forward into the future for BillingTree. "We see for BillingTree that the integrations model has been working for us and it has been getting us into some other markets that we are jumping into," he said. "We think that a consultative, multichannel approach and having the consolidated data across all platforms is something that is going to take us into the future."
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Vice President of Marketing
Company Profile originally appeared in
The Green Sheet Issue 170301
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems