When Australia-based BillPro Pty. Ltd. opened in 2008, the online payment provider focused on helping local businesses sell nationally. But after gaining a strong foothold with its proprietary technology, the company explored new markets so businesses could sell internationally.
"In 2011, we entered the Chinese market quite heavily and a number of Southeast Asian markets, including Singapore, Taiwan and Thailand before we spread into the U.S. in 2012, and Canada," said Daria Rippingale, Chief Executive Officer of BillPro. "We've since been granted a full cross-border European Payment Institution license and acquiring license as well, so we're expanding rapidly."
In addition to regional office support, BillPro provides 24/7 verification and client support through its Center of Excellence in Australia. "We have, I believe, the largest in-house fraud team of any payment service provider internationally that I'm aware of," Rippingale said. "We run a 24-hour center with two teams; one is a 24-hour transaction monitoring team, and they watch all transactions in real time as they come in."
Adopting a balanced approach to fraud monitoring is critical. According to Rippingale, online businesses can easily lose up to 10 percent of sales due to overly restrictive fraud controls. "I get a lot of complaints in the U.S. about this," she said. "Many gateways and banks are scared of fraud, so they're turning on fraud controls that they don't understand and aren't suited for the merchant's business."
BillPro stated it has a unique affiliate monitoring service for businesses that purchase web traffic or work with affiliate companies to drive sales. "We take an attribute-based forward control perspective, so we're fully integrated with Visa, Mastercard and CyberSource to block all blacklisted transactions and set variables, but at the same time we put that personal side in," said Rippingale, noting that a concerted effort is made to call verify flagged cardholders prior to blocking transactions.
BillPro also pointed out that U.S. merchants and partners interested in transitioning to global commerce receive expert advice. "I would say 90 percent of our partners that we have worked with in the U.S. have been solely domestic-focused agents and ISOs," Rippingale said. "From a compliance perspective, it's much more straightforward in the U.S. than a lot of other regions, which makes it difficult for U.S. businesses moving offshore, because they don't expect the level of scrutiny they're potentially getting."
Merchants also gain access to an array of alternative payment options. While credit cards are preferred by online shoppers in the United States and Australia, elsewhere that is not the case. In Germany, for example, less than 30 percent of ecommerce purchases are made using credit cards, Rippingale noted.
"We have 27 different alternative payment methods in Western Europe alone, so we have every local bank payment method to every local country," Rippingale said. To remove the complexity of dealing with international markets, BillPro merchants can manage all regions within a single global piece. "It just means that for an online business, your payments, settlements, money and accounting are all in one location," she added.
According to Rippingale, 80 percent of high-risk merchants are declined by acquirers because the acquirer does not understand their business model. "We tell people that we accept all high-risk business because unlike most payment companies, we don’t assess merchants based on their industry or their category," she said. "We assess every merchant based on their individual worth."
For U.S. sales partners, BillPro offers three revenue streams based on personal involvement and contribution, with white-labeling opportunities for larger ISOs and the flexibility to assign different earning structures to individual merchant accounts.
BillPro takes pride in another differentiator: its loyalty rewards program exclusively for sales partners. Agents can earn points for such activities as responding quickly to merchant-related requests or boarding quality merchants, which are convertible as revenue for redemption on gift cards or better pricing on future applications, Rippingale said.
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Sales and Business Development
Company Profile originally appeared in
The Green Sheet Issue 161002
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems