Womply powers a unique platform, Insights, designed to help merchant-focused companies and ISOs acquire, retain and monetize merchants better. Insights makes big data work for small businesses so they can use technology and data to their advantage to grow and protect their businesses while simplifying the amount of time running their businesses requires, the company noted.
"In most cases, business owners today don't have access to all of the information they need to run their businesses," Cory Capoccia, President of Womply, said. "They have a difficult time answering questions like: What do I do when someone posts a review about my business online? or How do I stay informed of changes my competitors are making to win customers away from me? or Am I spending my advertising budget effectively to attract more new versus repeat customers into my business?"
Capoccia added that Insights provides merchants answers to these questions and more, and gives the referring ISO credit for delivering the value. "This helps increase merchant loyalty in ISO portfolios, which otherwise would experience very high attrition rates," he said.
Today, ISOs are under attack by tech companies like Square Inc., and others, looking to use value-added services to grab market share. To help ISOs retain merchant customers, Womply equips them with the solutions that small and midsize merchant businesses require to thrive, but were previously available only to companies with multimillion-dollar IT budgets. Womply noted that its products are priced affordably, enabling ISOs to offer merchants a leg up over their competitors and the ability to grow revenue.
The Insights solution pushes data to merchants, informing them how their businesses are performing over time and relative to their competition, who their best customers are, and what their customers are saying about them on various online review sites like Yelp, Facebook, Google and more.
Womply pointed out that it also helps merchants prevent and manage negative online reviews, identify their best customers, and advertise to acquire new customers.
"Because of the value merchants receive, ISOs who offer Womply's products to their portfolio have seen a 17 percent average reduction in attrition rates," Capoccia said. "We're very proud to play a part in helping to keep our partners' merchant churn lower than what they would have experienced otherwise. We also enable our ISO partners to change the type of discussion they typically have with merchants, from a cost-based conversation of, How can I save you money on your processing? to a value-based conversation of, How can I help you run your business better, make more money, retain the customers you've got, and save time?"
Today's busy merchants often don't have enough time to get everything done. Womply stated that Insights helps merchants connect with their customers and conduct highly effective marketing campaigns without hassle.
"Our mission is enablement and simplicity: How do we connect merchants directly with their customers and give them access to the set of marketing skills and resources that they don't have in house?" Capoccia said. "How do we make it easy for them to make decisions around customer acquisition so they don't have to figure it out on their own?" That means providing merchants the maximum advantage so they can use their hard-earned funds as efficiently as possible, especially when they are operating on extremely tight budgets, he added.
Womply emphasized it will continue to focus on saving time for small business owners in the areas that might have caused merchants headaches historically. "Importantly, we want to make sure that our ISO partners are getting credit, because when merchants receive that value, they become even more loyal to the ISOs we are working with," Capoccia said. "When we help our ISO partners sell, retain, and monetize merchants better, and merchants run their businesses better, it is a win-win-win for all three parties involved."
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Company Profile originally appeared in
The Green Sheet Issue 160902
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems