Dublin, Ireland-based Alpha Payments Cloud launched an enterprise-level payments industry app hub in May 2013 with $12 million in funding to seed the cloud-based platform. Since then, the company has expanded across Asia, Europe and the United States. The AlphaHub was designed to connect merchants, banks, and payment products and vendors via a single interface and offers users the flexibility to select, switch and combine products as needed.
"We are positioning ourselves to be the Android of the payments industry," said Oliver Rajic, Chief Executive Officer at APC and former First Data Corp. executive. "We are removing barriers of entry like upfront costs, providing access to global distribution channels and boosting time to market for all parties."
APC Digital Marketing Coordinator Ronan McDonnell described Rajic's vision for the future as a payments industry where everything is a lot easier to integrate and much less fragmented. "He had this idea, similar to an app store, where you could turn on and off whatever products you wanted just through one connection, without having to build all these outward integrations into whatever product you want," McDonnell stated.
APC builds the systems for its channel partners based on personal preferences and vertical markets served. "ISOs can tailor the solutions that are presented to their merchants," McDonnell said. "APC works with our channel partners to align the product library with the particular needs of their merchant base."
He added that the product library includes transaction, risk solution and commerce providers from across the globe. Categories encompass dynamic currency conversion, alternative payments, payment processors and gateways, ID and address verification, fraud screening, tokenization, sales tax and chargeback management, billing, shopping cart connectors, and loyalty solutions, among others.
Within each category, price points and system features vary. "You can customize which fraud tool to use by cost, by country, by card type, by merchant type, and you can use this to create a waterfall set of rules that will improve authorization rates and fraud detection rates at the same time," McDonnell said, noting that if one payment option should fail, an alternate option can be programmed to allow legitimate customers to complete transactions.
McDonnell further noted the ease with which integration is achieved after an ISO selects its desired product features. "We build an integration from our system to theirs, so we have loaded their API [application programming interface] essentially onto our system," he said. "The merchant can then come in, they have access to a suite of products, they choose the ones they want, and the products that are in use then are paid as if they were selling the product directly."
With growing complexity in omni-channel commerce, resolving merchant stressors presents a tremendous opportunity for ISOs. "We are increasingly seeing a demand from merchants to align their payment strategy and integrations with their fraud and risk strategy," McDonnell said. "Merchants are looking to access different solutions in an easy-to-use manner so they can apply the right solution to the right problem rather than a one-size-fits-all approach."
For example, McDonnell pointed out that AlphaHub's back-end system allows merchants to set up the processes they desire. "Maybe you're selling products that are a bit more expensive, so you want better risk tools and you want to be able to take alternative currencies or alternative methods of payment," McDonnell said.
Having a single back-end connection also simplifies reporting. "You're not going to have to take your fraud analysis, your risk analysis, all that and cross reference," McDonnell said. "It's all going to be in one place … so you're going to be able to get some really good data out of our system."
He noted that primary targets for AlphaHub are midsize to large merchants who seek to consolidate different integrations or want easy access to new products as they expand business globally. And there is only one global merchant agreement to sign.
Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
ISO/MLS contact:
Matt Williamson
Head of Sales – North America
404-825-3042
matt.williamson@alphapaymentscloud.com
alphapaymentscloud.com
Company Profile originally appeared in
The Green Sheet Issue 141101
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180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.