When Leaf launched its custom built LeafPresenter POS tablet and LeafBusiness platform, the initial goal was to transform the point-of-sale into the "point-of-smart." This evolution was based on an underutilized aspect of payments – the aggregation of data collected from transaction receipts – to deliver actionable business intelligence to owners of small and midsize businesses (SMBs).
Leaf claimed to have developed the first mobile payment platform to take an agnostic approach to payment acceptance, thus enabling SMBs to choose the payment providers that best fit their needs.
The company also reported it was first to open its technology platform to third-party developers. In time, an apps marketplace emerged as did the Leaf Membership Network, making it possible for merchant acquirers to bundle Leaf's platform with their own payment products and services.
During the past year, Leaf added key personnel and moved to a larger 15,000-square-foot facility in the heart of technology-centric Cambridge, Mass. In October 2013, Heartland Payment Systems Inc., a Leaf distribution partner, committed $20 million in institutional funding to help fuel Leaf's continued expansion.
In May 2014, Leaf promoted Sarah McCrary from Chief Operating Officer to Chief Executive Officer, replacing outgoing co-founder and CEO Aron Schwarzkopf. Previously, she served as Strategic Planning Director at Heartland, where she collaborated to co-invent Heartland's E3 end-to-end encryption technology. Amid its expansion, the company’s overall product vision has remained intact. "The platform behind all of our solutions is designed from the ground up to interconnect with third-party apps and services," McCrary said. "To successfully run a business requires each fragment to track services, and Leaf organizes them to automate those tasks."
Data security is also a top priority for Leaf. "Our proprietary tablet device was really built to distinguish from a consumer tablet, so the hardware architecture is distinct from a consumer tablet with regard to the fact that you're creating a separate physical environment for that cardholder data and for all of that sensitive data," McCrary said. "It's built with that data security concept in mind."
McCrary believes we're only beginning to see the tip of the iceberg in terms of how mobile operating systems, hardware, cloud and web-based services will interface to permanently change how business services and business data are supported. McCrary expects Leaf will play a vital role in this developing ecosystem.
The company places a high value on branding for its ISO and merchant level salesperson channel partners in today's integrated business model. "Leaf's idea was to help our partners elevate branding to make them more prominent, so that for those who participate the benefit is every time a card is swiped you're getting that brand flashing up where you see the name and logo," McCrary noted.
McCrary further described how branding extends online, stating, "As a business operator when you go into your online portal to manage and get your analytics, a piece of the dashboard says, 'Here are your apps' and under your credit card or gift card you have that branding called out. If you hover over that, then you're getting feedback that says, 'We're your service provider. This is how you contact us if you have any questions.'"
In restaurants where tablet usage is expected to surge, Leaf is working to differentiate itself. "We are focusing very heavily on how our distinct form factor and device factor really plays well into the fast casual and light table service market, which is unlike a lot of our competitors," McCrary said. "We are completely optimized from picking up the unit; it's in a portrait landscape, it's a mobile interface and the UI is completely optimized for conversational ordering."
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Manager of Partner Acquisition
Company Profile originally appeared in
The Green Sheet Issue 140702
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems