Purpose-driven sales engine

When Net Element International acquired Unified Payments LLC in 2013, the trademarked Process Pink donation engine was integral to the package. And according to Process Pink Payments LLC, it has since benefited because Net Element's advanced technology and expanded brand coverage have enabled Process Pink to leverage its cause-based processing model in new ways.

Prior to the acquisition, Process Pink renewed an exclusive agreement with the National Breast Cancer Foundation Inc., extending a relationship that dates to 2008. Acknowledging the role of altruism in business, Process Pink executives stated at the time of the renewal, "We are committed to being a socially responsible corporation with the goal to contribute to society in a more lasting and meaningful way, while still remaining true to our business objectives."

Tim Greenfield, President, Payment Processing at Process Pink, added that the program is a prime example of the company's philosophy because it encourages merchants to participate in helping thousands of people through the NBCF, which is dedicated to fighting breast cancer through early detection and providing mammograms to those in need. As a partner, Process Pink hopes to increase awareness and support of the NBCF's ongoing initiatives.

The mechanism behind the donation program is straightforward. A percentage of transactions made at participating Process Pink merchants, and funded by Net Element's back-end split of the transaction, is donated to the NBCF, at no additional cost to merchants who process payments through Process Pink.

Enhanced technology

Process Pink noted that like other processors, it delivers complete payment acceptance, including all major card brands, debit and ATM cards, electronic benefit transfer payments, electronic checks, stored-value cards, wireless payments and dynamic currency conversion, along with electronic signature capture capability. Niche markets include retail, restaurant, quick-service, supermarket, hospitality, mobile, Internet and e-commerce, petroleum, and health-care businesses.

Process Pink's payment solutions for merchants come in all sizes from basic to multi-application POS devices with PIN pads, integrated solutions for single- and multi-lane retailers, mobile and wireless terminals, check conversion devices, and integrated e-commerce solutions.

Built on proprietary technology, the Process Pink Payment Browser integration tool offers Payment Card Industry (PCI) Data Security Standard (DSS) -compliant and Payment Application DSS-validated end-to-end payment processing for added merchant security. Its payment gateway connects all transaction types in a single platform and can process everything from card-not-present online, billing, recurring and keyed transactions to automated clearing house and electronic check processing payments, Process Pink stated.

Empowered sales

Process Pink offers flexibility in third-party independent sales programs scaled for growing businesses. According to the company, a merchant level salesperson (MLS) can transition from an agent program to an ISO program as the business evolves.

Process Pink's revenue sharing programs for MLSs accommodate a variety of compensation models. The company believes it offers one of the highest merchant approval rates in the industry, with most applications approved within two business days. Advanced features for ISO partners include risk, no-risk and full-service processing options, along with the ability to create multi-option compensation structures and bonus incentives, as well as discretionary residual and retirement buyout programs.

To facilitate ISO and MLS partner expansion, Process Pink Loan Solutions is a residual-based financing program that allows partners to borrow up to 10 times their monthly residual income. Monthly payments from residuals are paid over the life of the loan. One of the advantages of the program is that partners can retain full equity and control of merchant portfolios, Process Pink said.

Additional resources available to Process Pink partners include both traditional and online marketing and sales tools. To help automate the sales process, Process Pink developed SalesCentral.com, a website dedicated to ISO and MLS partners through which agents may access business forms, monitor the application process from start to finish, research invoices, view sales office profits in real-time and perform other sales-related activities.

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