Since 1992, U.S. Merchant Systems LLC has served the merchant service needs of more than 100,000 business clients. According to the company, over half those clients were signed through its successful partner relationship program. In addition, its three co-founders remain with the company today: Stuart "Stu" Rosenbaum as Chief Executive Officer, Richard "Rusty" Fenn II as Chief Operating Officer and Larry Cohn as Chairman of the Board.
From the beginning, USMS has focused on reaching niche markets by partnering with established companies to deliver highly targeted products and services that extend beyond traditional credit and debit card processing. "We offer a lot of other services like consumer financing, cash advances and different types of POS systems that work for specific niche markets," said Andy Nern, Vice President, Marketing and Business Development for USMS.
The company offers business solutions in 18 vertical market categories it defines as follows: retail, restaurant, fast food and delivery, grocery, automotive, fuel, golf, hospitality, health care, mobile, Internet, services, high risk, new business, business-to-business, nonprofit, political campaigns, and government.
Also available within the USMS merchant suite are such options as business accounting and payroll services, ATM solutions, electronic benefit transfer services, business financing, gift and loyalty card programs, and check acceptance.
While predominantly focused on U.S.-based merchants, the company does venture into other global regions based on individual USMS agent preferences. "We do serve some international clients," Nern said. "It's not our main focus. Our big focus is still domestic, but we do have relationships for Canadian processing, as well as for Asia and Europe."
With an increasing number of government agencies expected to switch from paper-based check payments to electronic payments to streamline costs and improve collections efficiency, experts project long-term sustained growth in this sector for businesses that can deliver solutions to facilitate this transition. Recognizing this opportunity, USMS formed a division dedicated to the government sector; the company noted that its tech team supports system integrations from start to finish.
"We have a division of our company called GovTeller," Nern said. "It's an online and over-the-counter payments platform for government agencies and municipalities." He said local and state government offices that have implemented the GovTeller platform are now accepting credit, PIN debit, automated clearing house and e-check payments for everything from property taxes, marriage licenses and parking tickets to other government-related payments.
According to Nern, there is no cost to government for deployment and use of the GovTeller payment platform, which is a key advantage since most agencies aren't budgeted to pay the associated transaction fees. Instead, processing costs are borne by cardholders who opt in to use the service to make payments. The GovTeller program automatically calculates a predetermined consumer convenience fee, which is added to the payment total.
"It's a really great opportunity for ISOs that are looking for a different market to tap into," Nern said. "This one has a slightly longer sales cycle, but it's definitely profitable, and it's kind of a fun one to get into." He added that in his experience working with government clients, attrition tends to be extremely low.
Other features of GovTeller include multichannel payment acceptance points: online, in-person or via phone for most types of payment.
The system also integrates with a variety of third-party government service providers. And, in terms of protecting cardholder data, GovTeller is Level 1 Payment Card Industry Data Security Standard compliant, USMS reported.
For added convenience, GovTeller features real-time transaction and deposit reporting to accommodate account reconciliation, which eliminates the need for end-of-day batch functions. Online copies of all receipts dating back 12 months are maintained in real-time as well. USMS offers government agencies flexibility in configuration of POS systems to match office needs.
Another vertical market in which USMS sees significant potential for ISOs and merchant level salespeople (MLSs) is the golf industry. According to the National Golf Foundation, as of Jan. 1, 2013, there were 15,619 golf facilities operating in the United States, of which 11,683 were public courses open to the more than 25 million Americans who play golf.
According to USMS, due to the ongoing popularity of golf, the ability to build relationships within this community remains strong, whether one is targeting a private course or a small pro-shop.
To accommodate the golf industry, USMS formed a division called GolfTranz, which offers products and services catering to golf, namely payment processing, gift and loyalty cards, ATM installations and recurring billing systems to manage golf memberships.
USMS also serves the political, business and nonprofit fundraiser spectrum. In partnership with DonationSafe, USMS developed a payment solution that allows individuals and groups to accept online donations in what the company describes as a "secure, seamless and hassle free manner."
USMS has also developed programs for processing fuel service pay-at-the-pump and fleet card transactions, as well as systems for businesses in high-profile industries. For example, its POS system for restaurants features wireless pay-at-the table terminals, marketing and employee time clock management tools, and extensive reporting capabilities, USMS said.
Whatever the niche may be, USMS endeavors to provide strong support to MLSs. "We really try to give our agents any type of service that's going to help their merchants, even if that means going out and finding a new vendor to help that market," Nern said.
"We are always keeping an open umbrella for that." And the reason is simple. MLSs can help merchants expand their businesses in ways merchants may not have considered or thought possible.
USMS prides itself on its MLS training program. Nern stated during an interview with The Green Sheet that the company was in the final stage of redeveloping its core training program and plans to make the program accessible to USMS agents online soon. "We're working really hard on redoing all of our training," Nern said. "It's going to be all virtual."
He noted that USMS is also focusing on new equipment sales to help merchants comply with major card brand mandates for U.S. migration to Europay/MasterCard/Visa (EMV) chip-enabled terminals. At this point, some merchants have already deployed the newer EMV-enabled POS systems, but many apparently have yet to do so.
"We've got all the VeriFone and Equinox terminals ready to launch, and we're beginning to sell those," Nern said.
"The opportunity to upgrade systems, sell new equipment and get leasing for these more expensive terminals is going to be a great opportunity, not only for the guy getting started in this industry, but for the guy that has a big book of business or knows a lot of people."
To help MLSs build their sales pipelines, USMS offers additional support through its telemarketing lead development team. "We have a floor full of telemarketers here that can help get them some leads," Nern said.
In addition to free sales leads, USMS' national sales agent program offers revenue share and bonus opportunities with monthly residual income for the lifetime of each account, free equipment options, statement analysis tools, merchant support, one-to-one sales support and weekly training, as needed.
Its partner program is designed for boarding larger groups, such as member-based organizations. Referrals made through its affiliate program present another revenue-stream opportunity.
"We're not a small mom-and-pop shop, but we're also not a huge Fortune 500 company," Nern said. "We're kind of in the middle, and that gives us a really unique opportunity to help people looking to build an office, to grow and really take advantage of a niche market."
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Company Profile originally appeared in
The Green Sheet Issue 130601
220601 - Nationwide Payment Systems
211102 - Kalamata Capital Group
210701 - Choice Merchant Solutions
200601 - Delta Payment Solutions
190802 - Credit.net, a division of Infogroup
190702 - Samsung Electronics America Inc.
181201 - Network Merchants LLC
180902 - MainStream Merchant Services Inc.
180801 - Century Business Solutions
180502 - Priority Payment Systems Northeast
180501 - Merchant e-Solutions Inc.
180301 - Wirecard North America
180201 - Sysnet Global Solutions Ltd.
171202 - Secure Cryptopayments
171002 - National Benefit Programs LLC
170902 - Frates Insurance & Risk Management
170901 - DCS Holdings Group LLC
170802 - Apogee Payment Systems LLC
170702 - Active Software & Hardware Systems
170701 - Veratad Technologies LLC
170502 - Frontline Processing Corp.
170501 - Platinum Choice Bancard LLC
170201 - Electronic Payments Inc.
161202 - International Bancard Corp.
161201 - CSR Professional Services Inc
161102 - Digitzs Solutions Inc.
161101 - Residual Sheriff LLC.
160801 - DigiPay: Solutions Inc
160702 - CreditCardProcessing.com
160201 - Lead Tracking Systems LLC
151202 - Benseron Information Technologies Inc.
151201 - CardWare International Inc
151101 - Lion Capital Group LLC
150801 - Topcreditcardprocessors.com
150702 - Vision Payment Solutions LLC
150601 - Conformance Technologies
150502 - Global Processing Systems
150402 - Mercantile Processing Inc.
150401 - Field Guide Enterprises
150302 - Signature Card Services
150301 - Premier Payment Systems Inc.
150201 - Humboldt Merchant Services
150102 - Expansion Capital Group LLC
141102 - National Merchants Association
141001 - Instant Credit Manager
140902 - Merchant Cash and Capital LLC
140701 - National Transaction Corporation (NTC)
140601 - Total Merchant Services
140501 - Nationwide Payment Solutions
140501 - BPC Banking Technologies
140301 - Meritus Payment Solutions
140201 - Process Pink Payments LLC
131202 - First American Payment Systems L.P.
131102 - Evo Payments International LLC
131001 - Live Reps Call Center
130901 - Regal Payment Systems LLC
130901 - The Merchant Solutions
130802 - North American Bancard LLC
130801 - Payment Logistics LLC
130702 - Plug n Pay Technologies Inc.
130601 - U.S. Merchant Systems LLC
130402 - National Processing Co.
130202 - Charge Card Systems Inc.
130202 - Layered Technologies Inc.
130102 - Glazer_Kennedy Insiders Circle LLC
121202 - American Microloan LLC
121102 - Keep in Touch Systems Inc.
121102 - Merchants Choice Payment Solutions
121002 - Washington Bancard Merchant Services LLC
120902 - Central Payment Co. LLC
120802 - Royal Merchant Holdings LLC
120801 - National Benefit Programs LLC
120602 - Cardinal Commerce Corp.
120601 - Veritrans Merchant Services LLC
120502 - ExecuTech Lease Group
120502 - The Small Business Authority
120402 - Chargeback Guardian Inc.
120401 - Electronic Payment Exchange
120301 - Complete Merchant Solutions LLC
120201 - CSR - Compliance Solutions and Resources
120102 - Alpha Card Services Inc.
111002 - Lead Source Call Center
111001 - First Annapolis Consulting Inc.
110902 - Point of Sale System Services Inc.
110901 - Sage Payment Solutions
110801 - Century Payments Inc.
110702 - Creative Vision Studio LLC
110702 - Network Merchants Inc.
110701 - Capital Access Network Inc.
110602 - eProcessing Network LLC
110602 - Moneris Solutions Inc.
110502 - Paragon Application Systems Inc.
110401 - Merchant Implementation Services
110301 - FrontStream Payments Inc.
101202 - CheckAlt Payment Solutions
101102 - Impact Payments Recruiting
101101 - Global Electronic Technology Inc.
101002 - TriSource Solutions LLC
100802 - Federated Payment Systems LLC
100801 - Voltage Security Inc.
100601 - NETSURION (formerly Vendor Safe Technologies)
100502 - Transaction Network Services Inc.
100402 - Secure Payment Systems Inc.
100401 - Elite Merchant Solutions
100302 - Retail Decisions Inc.
100102 - Payment Alliance International
091201 - Performance Training Systems Bankcard Boot Camp
091101 - Merchant e-Solutions Inc.
091002 - Whitehall Capital Advisors LLC
090901 - CoCard Marketing Group LLC
090801 - First National Merchant Solutions
090701 - checXchange Money Transfer Systems Inc.
090601 - Sterling Payment Technologies
090502 - Infinity Payment Systems
090501 - Merchant Cash and Capital
090401 - UseMyBank Services Inc.
090401 - Data Delivery Services Inc.
090302 - Velocity Merchant Services
090302 - Metro Merchant Services
090301 - Smart Transaction Systems Inc.
090301 - DCC Merchant Services USA LLC
090202 - TransFirst Holdings Inc.
090201 - ACH Payment Solutions
081202 - Affirmative Technologies Inc.
081201 - On-line Strategies Inc.
081101 - Vision Payment Solutions LLC
081002 - Veratad Technologies LLC
081001 - International Merchant Solutions LLC
080801 - GreenSoft Solutions Inc.
080702 - Smart Circle International
080601 - International Bancard Corp.
080502 - DRG Telemarketing Inc.
080501 - BCC Merchant Solutions
080402 - U.S. Merchant Systems
080401 - Greystone Business Resources Corp.
080302 - Transmedia Payment Services Ltd.
080102 - Sonoma Technical Support Services
071202 - Barclay Square Leasing Inc.
071102 - FirstView Financial LLC
071001 - Sage Payment Solutions
070902 - YourTownMall Business
070901 - Nxgen Payment Services
070802 - All card Processing-AAMonte-USA
070801 - Money Movers of America Inc.
070602 - Central Point Resources Inc.
070601 - Positive Feedback Software LLC
070502 - Premier Payment Systems
070501 - Amacai Information Corp.
070402 - National Bankcard Systems