As firms expand globally, India’s diverse, digital-first economy offers unparalleled opportunities in international ecommerce, according to Ramesh Narasimhan, chief executive officer, India, Worldline Merchant Services, a leading payments and transactional services provider. In a recent interview with The Green Sheet
, Narasimhan described India’s market, detailing how Worldline’s cross-border services have removed barriers to entry in the region.
“We’re experiencing a demographic dividend, with 75 percent of India’s population under 45 years of age,” Narasimhan said, noting these tech-savvy consumers rely on mobile phones to authenticate online and mobile app transactions. And unlike China’s manufacturing, export-led economy, India is a consumption economy, he added, with a massive appetite.