Initial retail reports revealed a spike in mobile and online commerce in the first two weeks of the holiday shopping season. Adobe Digital Insights, a subsidiary of Adobe Systems Inc., disclosed Nov. 28, 2016, that consumers spent $3.39 billion online on Cyber Monday, $50 million more than Black Friday’s overall sales and 10 percent more than the same period in the previous year.
Tamara Gaffney, Principal Analyst at ADI, stated Cyber Monday sales surpassed all previous records, making it the biggest online shopping day in history.
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