John Goodale, Director of Business Expansion, TSYS Europe, said in an interview with SellingPrepaid that although the European prepaid market has developed quite differently from the U.S. market, U.S. players have learned from Europe's successes and failures.
According to Goodale, the overall European prepaid market is less developed in comparison to its U.S. counterpart. Many factors have hindered the expansion of prepaid programs in Europe, including language barriers, cultural differences and geopolitical issues.
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